An enterprise without culture is like a person without soul. Qihua Company regards "building brand, team and image" as the cornerstone of its development, and has established the corporate philosophy of "building brand first, strengthening quality, occupying market first, emphasizing quality, developing business first and emphasizing honesty". The first is to strengthen the cultivation of staff quality. After studying and training the middle managers of enterprise management and knowledge innovation in stages, combined with the actual situation of the enterprise, we carried out outreach training among all employees and implemented semi-military management, which made the whole company disciplined and close to home, and all employees gradually developed the professional ethics of "loyalty to the cause, loyalty to the enterprise, dedication to their posts and success in their posts". The second is to strictly manage government support funds. In recent years, driven by the provincial government's policy of doubling the output of edible vegetable oil, the company actively strives for local financial support, and obtains 3 million yuan from special financial funds as an important source of funds for the development and growth of the enterprise, which is managed by special personnel and earmarked for special purposes. Most of the government-supported funds are used for the purchase of testing equipment, research and development of new products and expansion of reproduction. Third, never forget to give back to the society. Under the leadership of Chairman and General Manager Lian Jianwei, all employees of the company often hum the song "Grateful Heart" in their mouths and keep it in their hearts forever. Everyone can sing and perform, and put it into practice to give back to the society. The company actively carried out activities such as donating books, donations and send warm to poor students, deaf-mute children and widowed elderly people, and actively donated money to people in disaster areas, participated in public welfare activities such as Project Hope, and donated more than 600,000 yuan. The company has been rated as a representative of provincial social responsibility enterprises, an enterprise that values contracts and keeps promises, and a consumer trust unit for many years.
(2) Insist on winning by quality, be "assured oil" and build an honest enterprise.
Quality is the source of the company's life, and brand is the foundation of the company's life. Since its establishment, the company has always put product quality and food safety in the first place, paid close attention to it, and never allowed a drop of unqualified and unreliable edible oil to enter the market, and never let consumers eat a drop of unqualified and unreliable edible oil. First, strictly control the quality. Hire a senior technologist with high salary, improve the production process, unify the working procedure, standardize the operation, achieve strict aseptic operation from each link, inspect every link of products from raw material screening, squeezing, filtering, canning, sub-packaging, warehousing and leaving the factory, and establish raw material warehousing monitoring system, production process quality monitoring system, warehousing acceptance management system and ex-factory commodity quality monitoring system to ensure the whole process monitoring from raw materials entering the factory to products leaving the factory. The company has successively obtained ISO 900 1: 2008 quality management system certification, ISO 1400 1: 2004 environmental management system certification and ISO 22000:2005 food safety management system certification. ISO 900 1: 2008 and ISO 1408 were also obtained. The second is to strengthen scientific and technological innovation. Establish an independent R&D team and a new product R&D and manufacturing research team; Establish perennial technical cooperation with Henan University of Technology, Henan Agricultural University and other professional colleges to jointly develop new edible oil products; Introduce some foreign advanced production equipment; The company has made new progress in key areas such as research and development of high-quality varieties, deep processing technology, food hygiene and safety technology, and the product grade has been continuously improved and the product variety has been continuously increased. The third is to take the initiative to accept social supervision. The general public is often invited to visit the enterprise, so that the public can personally visit the production workshop, laboratory and warehouse, experience the whole process of product production, and understand the acquisition, production and packaging of the enterprise.
It is this business philosophy of "survival by quality, development by integrity" that makes Qihua Company achieve fruitful results in scale and efficiency. The company was rated as a well-known commodity enterprise in Henan Province; Qihua edible oil was rated as assured edible oil, high-quality products and famous trademarks in Henan Province. Qihua crushed first-class peanut oil, fragrant peanut oil and corn oil were awarded "Gold Award" and "Excellent Product Award" by the organizing committee of the National Agricultural Products Processing Industry Investment and Trade Fair respectively. Qihua squeezed first-class peanut oil and was rated as "national high-quality agricultural products".
(3) Accelerate diversified development, be a "healthy oil" and build an honest enterprise.
Food safety is greater than the sky. In order to provide the public with "healthy, nutritious and safe" edible oil, the company insists on being responsible for consumers' health to the end, with the lofty goal of serving consumers, improving their quality of life and promoting their healthy diet, and strives to make consumers healthy, safe and at ease. First, in conjunction with Henan University of Technology, Henan Agricultural University and other professional colleges, * * * developed a variety of healthy edible oils, and launched Bai Fei Carter-grade virgin olive oil with pure quality and excellent quality. Once put on the market this year, it was well received by consumers, especially in first-tier cities such as Beijing and Shanghai. Secondly, the small ground sesame oil produced by traditional technology maintains the original flavor of sesame oil and is very popular among consumers. At the same time, a series of products such as camellia oil, linseed oil, sunflower oil and walnut oil are also introduced, so that consumers can get what they need. While continuously enriching the product line, the company has also expanded the road of food diversification. At present, a rice production base has been established in Northeast China. It is expected that Qihua brand northeast rice will be put on the market on the eve of the Spring Festival.
Looking forward to the future, the company will strive to expand the raw material supply base from the current 20,000 mu to 50,000 mu in three years, quadruple the annual production capacity of edible oil from the current 6,543.8+10,000 tons to 300,000 tons, strive to achieve an annual sales income of 3.36 billion yuan, a profit of 65.438+300 million yuan, and realize profits and taxes of 65.438+600 million yuan, which will make the company grow into a further elongated industrial chain. "Conscience flower, rest assured flower", Hebi flower, fragrant. Let Qihua brand resound throughout the country, and let Qihua go to all parts of the country! Strive to build the first assured edible oil brand in China.