After 14 years of development and construction, the famous brands owned by China Mobile Tibet Company have become household names, such as "Global Connect", "Shenzhou Tour" and "M-Zone", "135,136,137,138,139,15,151,152,157,158. Adhering to the enterprise service concept of "communication starts from the heart", the company strives to provide customers with integrated high-quality services at service outlets all over the snowy plateau, which greatly meets the diversified communication needs of customers. Through the concerted efforts of the company's 1922 employees, by May 214, the company had 1.88 million online users.
(1) M-zone-"My site, listen to me!"
M-Zone is a mobile communication customer brand tailored by China Mobile for young fashion people. It not only has flexible tariffs, but also provides a variety of innovative personalized services, bringing unprecedented mobile communication life to users.
(2) EasyOwn-"Easy for me, EasyOwn!"
based on the principle of "fast and affordable", "Shenzhouxing" brand offers different tariff packages for different customers, and all these tariff packages are collectively called "Shenzhouxing" local marketing case. "Shenzhouxing" brand includes "Shenzhouxing" standard card and "Shenzhouxing" local marketing case.
"Shenzhou Tour" logo consists of cartoon image, brand name, brand slogan and background color box. The sign is mainly composed of green and yellow, green represents the land of China, and yellow symbolizes that the sun shines on the land. As a brand slogan, "It's easy for me" embodies brand interests from the perspective of function and emotion, conveys customers' pursuit of life, and creates a relaxed and free atmosphere through lively and vivid design combined with cartoon images. In English Easyown, Easy stands for ease, and the word "own" is a pun, representing oneself and possession, which embodies "easy by myself". Spokesman Ge You.
(3) gotone-"I can"
"gotone" is the flagship brand of China mobile communication, with high popularity, stable brand image and many high-end customers. With the rapid development of mobile business in China and the unremitting efforts of all employees of China Mobile, GSM has become a mobile information service brand with the widest network coverage in China, the largest number of international roaming countries and regions, and the most complete functions, which fully embodies the core concept of GSM brand-"I can".
(4) G3-Wonderful 3G New Life
G3 is a service brand proposed by China Mobile based on the domestic TD-SCDMA 3G technical standard. The "G3" logo takes the meaning of China Taiji, and gradually spreads outward with a middle point, implying the ever-changing and wonderful extension of 3G life; Its core visual elements are derived from the most representative ink paintings of Danqing and vermilion seals in China's traditional culture, which are simplified by modern methods, and the logo is also rich in color application and extension.
G3 logo belongs to the carrier network logo, which will not exist as a separate customer brand, but will be fully integrated into the three major brands of China Mobile for promotion.
（5）and! And
At the 213 China Mobile Global Partner Conference held on December 18th, 213, China Mobile released the 4G brand "and! And ". In the 4G era, the "He" brand is regarded as the 4G brand of China Mobile by the outside world. “And! The designer of Harmony is Zhengbang Brand Consulting Service Group. Its design meaning is "and and". Literally, it can be seen that "and" is the literal translation of "and", and is also the abbreviation of the initial of a new dream, which symbolizes the new dream of China Mobile in the 4G era, and the exclamation point in it hopes to bring surprises to customers anytime and anywhere. On the brand-new brand of "and AND", Mobile will continue to build terminals and networks.
(6) "Tibet in the Sky" project
On January 1th, 214, China Mobile Tibet Company held "Tibet in the Sky-Global Press Conference" in Hong Kong, which was co-sponsored by TVB, Hong Kong Joint Intellectual Property Exchange and Wenchuan UCAN*** with the theme of "Cross-border cooperation in culture, tourism and games". China Mobile Tibet Company started the construction and operation of the "Tibet in the sky" platform in 212. The platform is based on the theme of "spreading Tibet in the sky and experiencing beautiful Tibet", relying on the splendid and unique tourism resources of Tibetan folk culture, building a tourism culture communication platform with advanced multimedia new technologies, and realizing the external communication of Tibetan tourism culture with the huge customer scale and mobile Internet resources of China Mobile. The platform closely focuses on the overall situation of national publicity and the overall situation of Tibet's development and stability, spreads Tibet in an all-round and three-dimensional way for domestic and international, establishes the positive international influence of the new socialist Tibet, and effectively enhances the awareness and identity of the new socialist Tibet. Since the trial operation of "Tibet in the Sky" project in August 213, * * * has introduced 59,784 content resources and developed 12 series of online base products. Complete the development and launch of Internet portal, WeChat portal, "Tibet in the sky" animation client, real-life client and mobile newspaper. On February 16th, 214, the operation center of "Tibet in the Sky" was unveiled in Chengdu, and it began to operate formally, which marked that the mobile Internet transformation of China Mobile Tibet Company entered a substantive stage.