This will have a very bad negative impact on the brand's reputation. As we all know, the competition in cosmetics and skin care products industry is very fierce now. For a skin care brand, their reputation is very important. Because there are so many similar products now, their products want to stand out among many brands, so in addition to excellent technology, they also have a good reputation.

Word-of-mouth is not only the word-of-mouth of the brand's own products, but also the external image of the brand's corporate culture and the image of the spokesperson, which will have an impact on the brand's word-of-mouth. Recently, Shawn Xiao fans reported the AO3 platform incident and caused an uproar in the whole network.

This incident not only affected the fans of Shawn Shaw, but also caused great harm to the users of AO3 platform. This thing is getting bigger and bigger. In addition to the AO3 platform, many works are involved, and many small circles are affected, which leads to the anger of netizens.

Because Shawn Shaw himself and Shawn Shaw Studio did not take a positive attitude towards this matter, nor did they make a sincere apology to netizens, Shawn Shaw himself never stood up and said a word from beginning to end, or even gave his fans a positive account. Therefore, whether for passers-by or his fans, Xiao Zhan let us down.

Sean Shaw and the behavior of fans in Sean Shaw made netizens very angry. Their anger was not stopped, so netizens began to boycott the brand endorsed by Sean. However, the Olay endorsed by Sean was completely resisted by passers-by, because an anchor of this brand once boasted in his live broadcast room that only some fans boycotted the Olay endorsed by Sean, which would have no impact. This sentence almost completely angered netizens, so that a large number of passers-by netizens completely clashed with Olay and resolutely resisted Olay.