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What is the use of Tencent applying for the Honor of Kings world trademark?

Shape the advantages of trademarks and maintain brand competitiveness.

As one of Tencent’s most profitable games, Tencent has applied for a large number of trademarks for “Honor of Kings” for protection. It has the advantage of shaping trademarks and maintaining brand competitiveness.

After inquiry, Tencent Technology Co., Ltd. *** applied for registration of 355 Honor of Kings related trademarks, including Honor of Kings Star Membership, Honor of Kings: Blazing Star, Honor of Kings Supply Station, etc.