Shape the advantages of trademarks and maintain brand competitiveness.
As one of Tencent’s most profitable games, Tencent has applied for a large number of trademarks for “Honor of Kings” for protection. It has the advantage of shaping trademarks and maintaining brand competitiveness.
After inquiry, Tencent Technology Co., Ltd. *** applied for registration of 355 Honor of Kings related trademarks, including Honor of Kings Star Membership, Honor of Kings: Blazing Star, Honor of Kings Supply Station, etc.