1. Project introduction:
"Longjiang Auto Network" is a B2c e-commerce car website. With the maturity of Internet broadband and technology application, it can be predicted that e-commerce will become the mainstream of Internet popularization and application, which will certainly affect the life and economic behavior of thousands of households and increasingly become an important form of social business activities.
Looking at the domestic internet auto websites, China Auto Network, Pacific Auto Network, China Auto Network and the auto networks of the three major portals are the main distribution centers of B2C e-commerce auto networks, accounting for most of the online auto business. In addition, there are still hundreds of small B2C car websites in China, which are limited by their scale and capacity, developing slowly and struggling to maintain the status quo, and are brutally competing for the few remaining shares. What's more, many people who have abundant resources and information and want to carry out automobile online commerce through the Internet are struggling to find the threshold to enter B2C e-commerce, or have a lingering fear of the bubble economy of the Internet. However, when consumers browse and buy online, they find that there are still too few data introductions of related models in many automobile networks (many only provide news in the automobile industry), and they can't find the model parameters or dealer introductions they want to know in time.
the so-called special service of the website. The appearance of "Longjiang Automobile Network" aims to change the situation of difficult service with special features and develop special website columns. Attract the attention of car enthusiasts and car dealers through special columns. Avoid the edge of other automobile websites, form their own brand and service barriers, improve the difficulty of access, maintain existing advantages, and ensure stable performance.
2. Analysis of industry status and forecast of market demand:
The website of "Longjiang Auto Network" of New Concept Auto Service Co., Ltd. was established on February 28th, 2xx. Let's analyze this website first.
Introduction of Longjiang Automobile Network: We have 4 years of rich experience in the field of large-scale automobile websites, and are committed to establishing the most professional automobile website in Heilongjiang Province and even in China. Provide professional services covering more than 2,5 cities across the country for settled merchants.
Longjiang automobile network service: an automobile business platform with perfect functions and rich display information; Online sales system for enterprises; Open remote customer management and personal website procurement and sales system; Strong search engine support.
The investment scope of Longjiang Auto Network includes website advertising, car dealers' entry, consumers' team procurement, auto parts procurement platform, members of the company's website, server rental and domain name registration.
The development idea of Longjiang Auto Network originated when Wang Juntao left my8848 to cooperate with Xidan Shopping Mall to develop igo5. In a word, it can be summarized as follows: using its own platform advantages, attracting merchants to stay for online sales (whether merchants have a website or not), enriching their own information resources and achieving a win-win situation, which is the so-called commercial street model.
let's analyze the profitability of Longjiang automobile network mode again. Firstly, the website advertising revenue of major manufacturers is estimated to be about 2, yuan per month, and there are many potential businesses, which will become one of the important profit sources of Longjiang Automobile Network. Secondly, the brand operating income, Longjiang automobile network will become another iconic brand in the automobile website if it is properly operated, and its operation and promotion mode will become a new model with great brand value; Thirdly, the service income of merchants, including the entry of merchants, the membership fee of auto parts procurement platform, the organization of car group purchase, the development of car purchase consultation service and so on. It can be seen that automobile websites have unlimited business opportunities, focus on innovation, and are good at capturing market gaps and new trends. The earlier they get involved, the more profitable they will be.
to sum up, the advantages of Longjiang Auto Network are: strong brand, experience, technology and resource advantages, strong promotion of new products, short, flat and fast, suitable for large businesses and high-demand goods sales. Longjiang automobile network also has shortcomings and needs to be improved: companies or enterprises that already have websites must abandon their existing websites if they join Longjiang automobile network; The membership fee of auto parts procurement platform is not low, which will block many individuals or small businesses; The horizontal competition of various businesses is not protected, which is easy to cause vicious competition; Longjiang Auto Network is full of ambition, determined to snare all small and medium-sized car websites and businesses, and has a great potential to unify the rivers and mountains. As we all know, industrial monopoly and excessive concentration are dangerous signals to all kinds of small and medium-sized "retail investors" and have to be diked.
China's automobile consumption market and its characteristics
With the promotion of China's reform and opening up and the rapid economic growth for more than 2 years, the income of China residents has greatly increased. The per capita net income of rural households reached 2,366.4 yuan in 2xx years, four times higher than that in 1978, with an average annual increase rate of 7.28%. The per capita disposable income of urban households reached 6859.6 yuan in 2xx years, 3.16 times higher than that in 1978, with an average annual increase rate of 6% and 4%. The income of residents in big cities is increasing faster. The proportion of food and clothing in urban residents' consumption expenditure is decreasing year by year, while the part used for medical care, transportation and communication, entertainment, education, cultural services and housing is increasing year by year. The savings of urban and rural residents reached 7,376.24 billion yuan at the end of 2xx, and now it has exceeded 8, billion yuan, and the annual growth rate of savings is increasing. China has developed into a car consumption market with great potential. It is estimated that at present, there are 7 million families with the ability to buy a car in China, and it will reach 42 million in 2xx. By 2XX, China may become the third largest automobile market in the world, next to the United States and Japan.
From the actual purchase of automobiles, automobiles are a kind of high-grade durable consumer goods with the lowest household ownership rate in China. With the continuous improvement of residents' income level and the introduction of China government's policy of encouraging cars to enter residents' households, especially in May of 2xx, the price control of production enterprises was relaxed, and various unreasonable expenses restricting demand were gradually cancelled and automobile loans were being accepted by more and more people. Automobiles are rapidly entering ordinary families and beginning to replace household appliances as a new generation of leading consumer goods. According to the statistics of China National Bureau of Statistics, from January to July in 2xx, the retail sales of automobiles in wholesale and retail trade above designated size nationwide reached 41.94 billion yuan, up 45.4% over the same period of last year, of which 7.61 billion yuan was sold in July, up 75.3%, making it the fastest growing commodity among all kinds of commodities. Due to the rush to buy cars, some car sales are out of stock, and some brands have to book in advance, which has led to a brisk sales situation in the market at present.
Now, before buying a car, more than 5% of consumers will choose online media to know the price of the car performance and technical parameters, the details of dealers and other information. In this way, the automobile professional website has become their first choice.
III. Feasibility analysis
Column features: Longjiang Auto Network has found out which columns are popular according to the long-term follow-up analysis of visitors. We independently developed several columns such as Driver Simulation Test System, New Car Price Inquiry System, Car Model Inquiry System, Used Car Trading System and Auto Parts Purchasing Platform, especially the Driver Simulation Test System was first launched in the auto network, which was greatly welcomed by netizens and imitated by many auto websites.
Visitor's purpose and implementation method: "Longjiang Auto Network" is a platform to contact online consumers and manufacturers and enterprises. Visitors can learn about the products and prices of various franchised manufacturers and enterprises through "Longjiang Auto Network". For products that need to be known or purchased in detail, click to enter the release page of the manufacturer and enterprise for operation. Large-scale professional car websites have become the first choice for "I" to buy a car.
IV. Contents and functions of the project
1. Overview of the website:
The website of "Longjiang Auto Network" is a B2C e-commerce automobile website, and the core of the website is still the classified display, introduction, dealers and comments of various models. When introducing the main parameters of each model on the website, the exclusive dealer of the model will be indicated. Click on the dealer to view the detailed information of the dealer.
Another important content of "Longjiang Auto Network" website is the auto parts purchasing platform, including trade opportunities, product display, enterprise directory, talent recruitment, industry news and auto parts purchasing platform. Based on information services, a perfect and user-oriented online trading system is established. Constructing online trading platform, information publishing platform, working platform and automatic website building platform will help auto parts manufacturers, enterprises or traders accurately grasp the market pulse, quickly contact more customers, simplify the trading process, improve the trading speed and reduce the trading cost. At present, the auto parts purchasing platform has more than 1,3 auto parts enterprise websites and product information, and receives 2, inquiries and contacts from auto parts customers in more than 1 countries around the world every day. A network business solution for auto parts enterprises with high-quality service and unique service system and network technology.
2. Column arrangement:
Home page: navigation of each column, graphic display of key recommended products, popular search words, on-site search, special product display, investment promotion channel, large advertisement, etc.
Weekly: weekly, focusing on introducing products of one or more manufacturers and enterprises, or carrying out thematic promotion activities closely related to current politics and life themes; Users who have subscribed to e-magazines can regularly receive the weekly
Investment Promotion: At the initial stage of website promotion, the investment promotion column focuses on the characteristics and benefits of Longjiang Auto Network, publicizes the concept of online chain sales, encourages new businesses to join, and provides contact information for investment promotion
Visitors can register as ordinary members of the website, make comments, vote and put forward opinions or questions about the displayed products.
It fills the gap in the network industry and has great brand value; Build an online sales platform for customers.
At present, there are more than 4 models' prices and detailed parameters in Longjiang Auto Network, which can meet the needs of visitors to watch online. In July, 2xx, Longjiang Auto Network released a new car price inquiry system, which was widely used by users after it was released online, making the website famous again. Anhui Auto Network, etc. are still using our system. In December 2xx, a brand-new driver online simulation test system was launched, which was well received by netizens. The website of 2xx was revised twice in May, and some columns were integrated, the previous information platform column was deleted, and the second-hand car trading column and the auto parts procurement platform column launched in August 2xx were added. The future of Longjiang Auto Network will be a bright one! Simple project plan 2
1. Cover page
This is an easily overlooked part.
many organizations think that content is more important than form.
actually, form can better express content.
In addition, the project plan is also a very important window for funding agencies to know and understand us. Being professional and rigorous can definitely get extra points.
The cover can simply write the name and date of the project, or include the following information: the name of the project;
applicant (executing agency);
mailing address;
telephone, fax and e-mail;
contact (responsible person);
you can also list information such as bank accounts, lawyers and audit institutions on the cover page.
in addition, if you are raising money from an organization, it is best to add a simple cover letter in front.
since a project plan can be submitted to multiple funding organizations, it needs a personalized cover letter, which starts with "someone from an organization" to show that you value and respect the organization.
2. Project Summary (General)
This is the most important part, and it is also the first part for readers to read and browse.
You know, the project managers of the Foundation receive a large number of applications every day, and they may not have enough time to "read" all the project plans.
therefore, the' summary' part of the project will be the decisive factor affecting the result of the' primary election';
in the summary section, gather all the information you think is important.
the summary generally includes: the background information, mission and purpose of the organization;
the problems to be solved and the solutions;
the ability and past successful experience of the project applicant, etc.
it is important to point out that although the project summary is in the first half of the plan, in fact, this part is written after all the plans have been written.
3. Project background, existing problems and requirements
In this part, you need to introduce the existing problems in detail and why you want to design this project to solve these problems.
to fully explain the seriousness and urgency of the problem, it is best to provide some data, which will not only fully explain the problem, but also show your understanding of the project.
in addition, you can also use some real and typical cases to impress the readers emotionally, and then arouse their * * *.
explain the cause of the project, the logical causal relationship, the beneficiary groups and their association with other social problems.
Generally speaking, this section includes the following main information:
Project scope (issues and events, beneficiary groups);
the macro and social environment leading to the project;
reasons and reasons for proposing this project;
other long-term and strategic significance;
4. objectives and outputs
after convincing the funding agencies of the existence of "problems", clearly put forward your solutions.
inter-agency cooperation is encouraged.
if you have other institutional partners, please specify them.
in this part, you should introduce your project plan, overall goals, phased goals and tasks of the project, and the evaluation criteria of each goal in detail.
the overall goal is a long-term, macroscopic, conceptual and abstract description.
The overall goal can be decomposed into a series of specific, measurable and achievable phased goals with clear time marks.
For example, "reducing illiteracy" is the overall goal, and "making 2 rural women know 1 words by October of XX" is a specific goal.
the statement of objectives must be very clear.
the most important thing is to set realistic goals.
don't promise what you can't do.
keep in mind that what the funders want to see in the project completion report is that the project has actually achieved these established goals.
5. Beneficiaries
In this part, you should give a more detailed description of the beneficiaries of the project.
if necessary, you can also divide the beneficiary groups into direct beneficiaries and indirect beneficiaries.
For example, the direct beneficiaries of the capacity-building project of npo Information Consulting Center are domestic ngos and NGO employees, but the indirect beneficiaries are the service targets of NGOs.
because through energy