Giving up comfort, post-80s college students return to their hometowns to breed sika deer

If you are a wage earner and now have a very leisurely white-collar job in the city, then you are willing to give up the comfort Life, return to your hometown to raise deer? After hearing this, you must feel "stupid" to do so. Who would do these things that may not necessarily lead to success, but will definitely involve suffering and suffering? But Liu Wuquan did just that.

After graduating from university 9 years ago, he studied business management and went to Guangdong to find a job that was more suitable for his major. However, after living a comfortable life in a big city, he made an incredible decision. : Go back to your hometown to raise sika deer! Over the past nine years, Liu Wuquan has been studying the technology in a down-to-earth manner despite the cold eyes of others, and has steadily expanded the scale of his deer farm. Currently, in addition to his hometown of Jilin, Liu Wuquan has also invested in Bailiu to rent a site as a "deer farm" in Tongzhou, Beijing, and built a large-scale sika deer breeding base covering an area of ??more than 20 acres.

With his dark face and plain clothes, when the reporter saw Liu Wuquan, it was difficult to equate this seemingly ordinary rural youth with a millionaire.

At the end of 1981, Liu Wuquan was born into an ordinary rural family in Panshi, Jilin. Like most rural youths, his growth experience was very ordinary. In 2001, Liu Wuquan, who graduated from university, went to Guangdong to work alone with his luggage on his back. Since he had a university degree and studied business management at university and was strict and standardized in his work, Liu Wuquan quickly established himself in a joint venture and started management work.

"In 2001, my monthly salary was four to five thousand yuan, and all daily expenses could be reimbursed." Liu Wuquan told reporters that according to ordinary people's thinking, such good working conditions are hard to bear. He gave up, but he made a bold decision: to resign and go home to raise deer.

It turns out that in Liu Wuquan’s work, some large and small hotels invariably added the dish of deer antler nourishing soup to the menus. He usually has a lot of business dealings and entertainment, so he deliberately orders deer antler nourishing soup every time and invites customers to taste it. Everyone who has eaten the deer antler nourishing soup is full of praise for its unique taste and aroma.

Liu Wuquan called his parents in his hometown and learned that deer antler in Guangzhou was 15 yuan/gram, which was 3 to 5 times the ex-factory price of velvet antler in his hometown. He saw a business opportunity and bought it for special breeding. The book learned that sika deer are low-cost to raise and have stronger disease resistance. The profit of a sika deer is as high as more than 4,000 yuan.

"It is to take the road that others dare not take." After Xiao Liu keenly discovered the business opportunities, he immediately resigned and returned to his hometown to inspect the breeding base. He found that this is an industry with high investment but high profits.

CCTV-7 "Science and Technology Garden" column interviews Jiulu Deer Industry

College students go home to raise deer

People from all over the country know that Liu Wuquan is here Things are developing very well outside, but now we are letting go of the good life in the big city, but let’s go back to our hometown to raise deer! Many people pointed fingers at him secretly. Liu Wuquan didn't have time to care, he was focused on breeding.

His family didn’t understand either, but Xiao Liu simply lived in a deer farm and invited technicians from the Animal Husbandry Bureau to teach him how to prepare feed and inject deer. After more than half a year of exploration and study, Xiao Liu initially mastered the technology of sika deer breeding. But when it came time to practice it, he was still dumbfounded. Where can I buy feed for sika deer? How to keep sika deer warm in winter? How to cut sika deer antlers? These seemingly simple questions are enough to make Liu Wuquan, who has no breeding experience, overwhelmed.

The difficulties of life and technical barriers taught Liu Wuquan, who had just graduated from college, a good lesson. When he first arrived at the deer farm, the workshop was not completed as promised, so he could only move his bedding into the deer house and sleep with the deer. This life lasted for 2 full months. This was not the worst. In the following months, the sika deer raised by Liu Wuquan died one after another, and eventually only 9 sika deer remained. Later, after consulting experts, I found out that most of the deer purchased by Liu Wuquan were old and sick. Because of the age of the deer and without 2-3 years of breeding experience, laymen could not tell the difference at all. After experiencing this failure, Liu Wuquan clearly realized that with the advancement of the times, the development of science and technology, and the emergence of new diseases, inherent knowledge and traditional experience alone cannot meet the requirements of modern sika deer breeding. One must understand technology. , hired experts from the Academy of Agricultural Sciences with high salaries to impart knowledge on feed preparation, epidemic prevention, etc., and purchased various information related to deer raising.

With the first experience and lesson, Liu Wuquan borrowed some money from relatives and friends to buy some sika deer. In the second year, the deer finally started to produce antler and give birth to calves. Two years of hard work are paying off, and Liu Wuquan seems to have seen the dawn of hope. However, a fatal blow came unexpectedly. When the farm was opened, it was clear that an underwriting contract had been signed with the manufacturer from which the deer farm was purchased. However, when the first batch of velvet antlers and young deer came out, the partner refused to acknowledge the deal. The deer antler that once made Liu Wuquan so happy suddenly became a heavy burden that could crush him. There are more and more unsold velvet antlers and young deer, and Liu Wuquan, who has suffered a sudden change, is at a loss what to do! Previously, Liu Wuquan had lost more than 300,000 yuan, and with the depreciation of 100,000 yuan in unsold deer antlers, he was truly bankrupt.

Looking at the unsold antlers and young deer, we can imagine Liu Wuquan’s worry. Carrying hundreds of thousands of yuan in debt, shedding tears and cheaply getting rid of the baby bumps that he had worked so hard for, and losing hundreds of thousands of dollars as soon as he got rid of them. I'm afraid no one can truly understand Liu Wuquan's heartache.

From the bleak business of raising funds against all opinions to the final failure, the worries of relatives and friends beforehand turned into a cruel reality. Almost everyone felt that Liu Wuquan should turn around in time. His parents even hoped that he would change his mind and just spend money to learn a lesson. They knew that their son was an honest man and was not good at dealing with others, so it was inevitable that he would suffer losses and be deceived. He should just go to work in a company and he is not suitable for starting his own business at all.

Deer farm expands breeding scale

Liu Wuquan is not willing to admit defeat. Amid strong dissuasion from his friends and strong opposition from his family, Liu Wuquan made the surprising decision to breed sika deer in Beijing. God will not let you down if you work hard. Liu Wuquan's somewhat tragic persistence brought a turning point for his deer-raising career. Having learned the painful lesson of his first failure, Liu Wuquan no longer only focused on closed-door production, but began to pay attention to publicity and marketing. He registered trademarks for his sika deer products: "Jiulu Wang" and "Jiulu". Liu Wuquan's sika deer products gradually opened up sales, and his deer farm regained its vitality. Liu Wuquan has also been able to continue to study deer farming technology with great concentration and constantly improve feed formulas. His ecological technology for breeding high-yielding sika deer has become increasingly mature. After successive reports by many news media, the visibility of Liu Wuquan’s sika deer and deer products has been greatly increased. At present, the price of Liu Wuquan’s fresh deer antler has reached 5 yuan/gram, but during the holidays, the supply is still in short supply. Many farmers also come here to learn breeding techniques. Nowadays, Liu Wuquan, while focusing on the management of deer breeding farms, is often hired as a lecturer to give lectures on stage, preaching and answering questions to many professional households who are interested in ecological breeding.

CCTV-2 "Financial Management Online" interviews Jiulu Luye

The most taboo thing about starting a business is excessive inspection

After several years of hard work, Liu Wuquan's "Nine Lu Industry" The scale of Lulu Industry is currently second to none in the country. The breeding base also designed biogas pools and fish ponds. Deer dung is used for power generation, lighting, and retting, and is rationally utilized to form a experimental base for circular economy.

"A farmer came to visit me and said that he had been investigating the industry for three years. I advised him on the spot not to engage in it." Liu Wuquan has his own views on entrepreneurship. He believes that if you have a clear understanding of input, output and market conditions, do some forward-looking analysis based on the situation, and start immediately if feasible, "when everything is clearly understood, the market will be very mature, and money will have already been taken." Others make money."

When Liu Wuquan was interviewed by reporters yesterday, he received calls from various places for consultation and cooperation from time to time. He is happy to share his success with others. "Aren't you afraid that others will compete with you?" A reporter asked him yesterday. Liu Wuquan smiled and said, "You can't make enough money." He told reporters that he has now established a deep processing production line for deer products and developed Jiuluwang and Jiulu brand antler wine, deer penis wine, deer blood wine, spiced venison, deer antler capsules and other products. Favored by customers, the products are sold to Jiangsu, Jiangxi, Shanghai, Fujian, Guangdong and other places, and there are more than 50 agents and franchisees in different forms.

"If you think one step ahead of others and take actions one step ahead of others, you will definitely succeed." Liu Wuquan is full of confidence in himself. ;