Brands selling trademarks include:

1. Yu Zhaolin.

In the memory of the post-80s and 90s generations, Yu Zhaolin’s brand is no stranger. It was once known as one of the four major national brands along with Anjiren, Hengyuanxiang and Beijijing. In those years, almost everyone had a set of Antarctic thermal underwear and it was deeply loved by consumers.

Like the Antarctic people, Yu Zhaolin also chose to cut down the production line early in order to reduce costs, and low-key transformed into selling hangtags. With the brand's long-standing influence, Yu Zhaolin is now in the field of thermal underwear Still the best.

2. Hengyuanxiang.

In fact, it was not Nanjiren who pioneered the brand licensing model in China, but Hengyuanxiang. However, Hengyuanxiang has always adhered to a bottom line: it only authorizes the categories it operates. Unlike Anjiren, which can sell any products, it can be OEM. This is the biggest difference between the two.

As early as 2007, Hengyuanxiang had developed nearly a hundred upstream factories and more than 20,000 downstream distribution outlets, with a turnover of 300 million that year, of which the trademark usage fees collected accounted for more than 80% of the company's revenue. .

3. Arctic velvet.

The positioning of the Arctic Velvet brand is actually similar to that of Antarctica. Just from the name, it is not difficult to see that Arctic Velvet is also a business in the field of warmth.

At the beginning, the strength of Arctic Velvet was comparable to that of Antarctic people. At its peak, Arctic Velvet also invited the popular star Zhao Benshan to endorse its products. Its product sales accounted for half of the thermal insulation category. This is also the craziest thing about Arctic Velvet. time.

4. Antarctic people.

In these well-known e-commerce shopping platforms in China, if you enter the three words "Nanjiren", you will find that not only products in the clothing and home textile categories are coming out, but also some products in home appliances, personal care, etc. Categories also have products. Some friends who don’t understand may be very confused, thinking, isn’t Antarctic a company that specializes in warmth-related business? Why do Antarctic people appear on every product now?

In fact, as early as 2008, Antarctic people have begun to embark on a profit model of "selling OEM products". To put it simply, Antarctic people have closed all factories. , just by selling the "Antarctic Man" trademark authorization, you can obtain higher profits than producing, designing and selling products yourself.

5. La Chapelle.

La Chapelle announced that the company plans to adjust its online business from the traditional model of "planning and design - independent procurement - platform operation - online sales" to a new model of "brand authorization and operation services".

La Chapelle said that under the new model, the company's online business will adopt an "asset-light" business operation model, and plans to authorize its brand series trademarks to suppliers, dealers and agent operators. .

To put it simply, there is a high probability that La Chapelle will start to embark on the road of "buying tags" in the future.

So what is selling tags? To put it simply, it means "not producing products, only operating brands." This means that if you buy clothes from this brand in the future, they may only be authentic products with tags, because only the tags are authentic!