Permanent brand, made in China. It was a big brand a few decades ago, but now you can ride it. If you want to ride it all the time, it is recommended to buy a better one.

Forever bicycles are a bicycle brand produced by Shanghai Forever Co., Ltd. In the 1970s and 1980s, bicycles were high-end means of transportation. At that time, rural wives often used "permanent cards" to pick up their brides. With the diversification of travel modes such as private cars, buses, and rail transit, "Forever" bicycles have faded out of people's sight.

Brand company editor

The history of Shanghai Forever Co., Ltd. in the bicycle industry can be traced back to 1940. It

Forever brand bicycles (2 photos)

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It is one of the earliest bicycle manufacturers in China. After the founding of the People's Republic of China, it has made an indelible contribution to the development of China's bicycle industry as the largest state-owned bicycle factory. It has permanently developed calibration vehicles that unify national bicycle standards and specifications, and developed China's first generation of 660MM light vehicles and heavy-duty bicycles. Cars, racing cars, electric bicycles, LPG gas-assisted bicycles and other products.

2 Significance of the Times Editor

In the 1980s, China was once called[1] the "Kingdom of Bicycles". It was one of the main means of transportation for people to travel and became a street bicycle. An indispensable scenery. The feelings of the previous generation towards bicycles cannot be described in words. Forever and Phoenix are brands they cannot forget. Bicycles

Forever brand bicycles

bicycles have recorded too many stories and witnessed the tremendous changes in people's living standards.

On December 1, 1986, China's first bicycle production group-"Forever" Bicycle Group was established. Since then, the "Forever" brand bicycle has become an indelible memory of that generation, and has also become one of the standards for measuring living standards in the minds of ordinary people in the 1980s.

Forever bicycles

In the 1980s, watches, bicycles, and sewing machines were once called the "three major items" of Chinese families. Having a bicycle of your own became the dream of many young people at that time. Most of the bicycles produced at that time were all black in appearance, without the colorful colors now, let alone the variety of styles, and the options were almost zero. At that time, people were not as picky about bicycle styles as they are now, because living conditions were limited at that time. It was good for a family to have one bicycle, and everyone had to take good care of it.

In the early days of reform and opening up, bicycles held a high position in people's hearts, just like private cars now. People in big cities may also take buses to and from work, but bicycles are often more convenient. Having a bicycle at home can improve people's travel efficiency. In the 1980s, bicycles were still an important means of transportation. Ordinary people basically relied on bicycles to transport their daily necessities home. The weight it bears is beyond our imagination. At that time, bicycles could also play a role in promoting romantic relationships among young people. When a young man rides a brand-new bicycle to go on a date, the success rate is greatly improved. The ancestor of bicycle love began at that time. The meaning and emotion given to bicycles by the previous generation are incomprehensible to modern people, and the bicycle has also exceeded the meaning people gave it. Become a lasting memory for them.

In the 1990s, the role of bicycles has changed, becoming a popular means of transportation. The words colorful and varied are not an exaggeration to describe the bicycles on the streets at that time. And by then, alternatives to bicycles had emerged. With the improvement of living standards, people have more money in their pockets and are becoming more picky about transportation. At this time, motorcycles quietly emerged, replacing the previous important position of bicycles. There are more and more motor vehicles on the road, and bicycles have gradually faded out of people's sight.

Bicycles have witnessed the development of China’s 30 years of reform and opening up, and have also witnessed the improvement of people’s material living standards over the past 30 years. In just 30 years, the economy has developed rapidly, transportation has become more and more diversified, and bicycles have gradually faded out of people's sight.

But the bicycle was not forgotten. Nowadays, bicycles represent more of a healthy and environmentally friendly lifestyle. We believe that in this sense, the return of bicycles will become the new fashion.

3Company Introduction Editor

Shanghai Forever Co., Ltd. was founded in 1940 and was famous all over the world for producing the nationally famous "Forever" bicycles. In 1993, it began to be fully restructured into a Chinese listed company, and A and B shares were listed on the Shanghai Stock Exchange. In the first year of the 21st century, with China's pioneering private enterprise - "Zhonglu Group" taking over "Permanent", the company completed its extension to green and environmentally friendly products, and now has bicycles, electric bicycles, liquefied petroleum gas A series of leisure and sports product groups such as power-assisted bicycles, bowling equipment, fully automatic mahjong tables, and plastic paving materials. Its main product, bicycles, ranked first in domestic sales for four consecutive years from 2002 to 2005, with annual sales exceeding 1 billion yuan. The company passed the ISO9001:2000 quality management system certification of the French BVQI in November 2002. At the same time, the export of electric bicycles, bicycles and bowling equipment passed the CE certification of the European certification organization, and the bowling equipment obtained the American ABC Bowling Association and WIBC Quality certification from the World Women's Bowling Association.

Forever brand bicycles

"Forever brand" bicycles have an annual production capacity of 4 million units, with more than 300 varieties in seven series and five categories, ranking first in China's domestic annual sales volume No. 1 in the country; electric bicycles have a production capacity of more than 300,000 units/year, and have three major series of product groups. The above products are exported to more than 100 countries and regions; Liquefied petroleum gas-assisted bicycles have a production capacity of 200,000 units/year. , currently has nearly 200,000 consumers in Shanghai alone. It has become a unique landscape of the world's two-wheel environmentally friendly vehicles. It is listed as a high-tech achievement transfer project in Shanghai and is a designated production and operation enterprise authorized by the state; Zhonglu Bowling Equipment sells for 5,000 The annual production capacity of Zhonglu ranks among the world's largest manufacturers. There are currently more than 1,000 domestic arenas using Zhonglu bowling equipment, and they are exported to more than ten countries such as the United States and Russia. Zhonglu's fully automatic mahjong tables already have 100,000 sets/ With annual production capacity, it has great market prospects; plastic paving materials have formed an annual production and installation capacity of 6,000 tons, and have gradually become a new economic growth point.

Advanced management, service first

Taking the opportunity of China's accession to the WTO, we will always adhere to the concept of "tradition and innovation complement each other", introduce advanced foreign enterprise management models, and make enterprise management international , the enterprise organization is streamlined, and the operating mechanism is optimized.

"Forever" has invested heavily in building the advanced Shanghai Forever Co., Ltd. Technology Development Center, Marketing Center and Brand Promotion Center, aiming to optimize resources in terms of product quality, marketing and brand promotion, etc. Effective configuration, efforts will be made to create a new image of New Forever in the 21st century, enhance New Forever's brand awareness and reputation, and then open up the market, enhance Forever's industry status and leadership in the bicycle market.

Shanghai Forever Co., Ltd. successfully passed the ISO9001:2000 international quality management system certification, and created a new advanced service concept - service creates value; the pursuit of never-ending user satisfaction! Customer satisfaction is the ultimate criterion for measuring all our work; our goal: to increase customer satisfaction to 99.99.

Strong production capacity

At present, Shanghai Forever has formed a complete industrial chain pattern with Shanghai as the center, six core production companies and many upstream and downstream production companies. China's largest two-wheeled vehicle production base and recreational product production base - Shanghai Forever Vehicle Industry Branch and Zhonglu Industrial Co., Ltd. are located between the two major logistics bases of Shanghai Deepwater Port and Airport. Among them, the newly built Vehicle Industry Branch The company covers an area of ??560 acres, with an overall planning of 380,000 square meters. It will be built into a large-scale production and manufacturing base for mid-to-high-end bicycles, electric bicycles, children's bicycles and other series of two-wheeled vehicles integrating research, development, production, display and other functions. Free trade center for complete electric bicycles and parts. The annual production capacity reaches 3 million vehicles.

Rich product varieties

The product varieties of the bicycle industry have currently formed traditional bicycles (weighted bicycles), urban bicycles (light bicycles), mountain bikes/racing bikes, children's bicycles, electric bicycles, and LPG There are more than 200 varieties in eight categories including gas mopeds and special vehicles. Shanghai Permanent Product Development Center provides dozens of new products according to market demand every year to meet the market needs of all parties, and actively explores the international market by participating in international exhibitions such as Germany's "Cologne Exhibition" and India's "Mumbai Exhibition" to open up the international market. Gap, actively and permanently promoted to the international market.

Mature product lines

Various products have formed three product lines: high, medium and low-end. Mature manufacturing processes ensure the stability of product supply, and products with different cost-effectiveness can fully meet market demands of various purchasing abilities and consumer preferences.

Flexible employment mechanism

Shanghai Forever actively promotes the "high-quality" talent strategy, emphasizing that "talent" is the soul of the enterprise. Only talents can promote the development of the enterprise, and only talents can Bring life and vitality to the enterprise. Shanghai Forever actively carries out internal training, improves employees' abilities through training, and gives employees fair promotion opportunities through a competition mechanism. "Employing people based on their talents, ability over academic qualifications, and the principle of suitability" is Shanghai's permanent employment principle.

4 Honorary Editors

Logo

Forever has won: "National Quality Award of the People's Republic of China", "The First Batch of Ten "One of the well-known trademarks", "Top Ten Well-known Brands in China's Bicycle Industry", "National Key New Products", "Shanghai Famous Trademarks", "Designated Products of China National Cycling Team", "Shanghai Famous Brand Products", "China Famous Brand Products" ", "The Most Competitive Brand", "Consumer Protection Cup" and other numerous honors.

In September 1991, the "Forever" brand trademark won the title of "China's Famous Trademark" in the first "China Famous Trademark" consumer selection.

The best-selling domestic product in the country in 1994

In June 1994, the Forever brand 26-inch bicycle won the gold medal at the Fifth Asia and Pacific International Trade Expo.

In the China Famous Brand Product Recognition and Star Enterprise Selection Event in August 1994, Shanghai Forever Bicycle Co., Ltd. - Forever brand bicycle was recognized as a Chinese famous brand product

In December 1994, Shanghai Forever Bicycle Co., Ltd. Bicycle Co., Ltd. won the Gold Award for China's Outstanding Enterprises in Export Earning Foreign Exchange from Light Industry

The best-selling domestic product in the country in 1995

Forever brand bicycles won the title of Shanghai Famous Brand Product for six consecutive years from 1995 to 2000

In October 1995, the project participated in the Third Shanghai Science and Technology Expo

“YE818 Men’s Mountain Bike of the Forever Brand” won the Silver Award at the Expo.

1992--1996 Honorary Enterprise in the China Quality Miles Campaign

In 1997, the "Forever" trademark registered and used by Shanghai Forever Co., Ltd. on bicycles and parts products was recognized It is a famous trademark of Shanghai's permanent brand bicycle

.

In 2000, Shanghai Forever Co., Ltd.'s Forever brand bicycles, strollers, motorcycles, electric vehicles, and mopeds were recommended products in the Shanghai department store market.

In 2000, the permanent brand liquefied petroleum gas-assisted bicycle (TR2000P, TR2001P, TR2002P) project was recognized as a high-tech achievement transformation project in Shanghai. According to Shanghai Fufa [1998] No. 23, it can enjoy the " "Several Provisions of Shanghai Municipality on Promoting the Transformation of High-tech Achievements" related to preferential policy treatment.

In 2001, the "Forever" trademark registered and used by Shanghai Forever Co., Ltd. on bicycles and parts products was recognized as a famous trademark in Shanghai.

Shanghai Famous Brand Products of the Year 2002

In November 2002, the ISO9001 quality management system certification system covers: bicycles and parts, electric bicycles, liquefied gas mopeds and special bicycles, as well as related products Design, manufacture and sale of bicycle related accessories. This certificate takes effect from November 26, 2002 and is valid for three years. The Forever brand light electric bicycle won the gold medal (electric vehicle) of the 4th Shanghai Science and Technology Expo.

In 2003, the Forever brand bicycles complied with the regulations of "Product Exemption from Quality Supervision and Inspection Management Measures" and were approved to be exempted from inspection.

In 2003, the Forever brand electric vehicle was the recommended brand for the 2003 China Hangzhou Electric Vehicle Festival

2004 Shanghai Customer Satisfaction Product of the Year

2004 National Light Industry Quality Efficiency Advanced Unit

2004 National Customer Satisfaction Service Title

2004 Shanghai Famous Brand Product

Won the title of "2004-2006 Shanghai Famous Trademark" in March 2004 "Title

In July 2004 (the first time), the quality, credibility and service satisfaction unit of well-known brands in the Chinese market

In July 2004, it won the title of "Top Ten Well-known Brands in the Bicycle Industry in the Chinese Market in 2004" "Title

In September 2004, it was awarded the title of "National User Satisfaction Service"

In December 2004, it was qualified to use the 2005 credibility mark of the China Bicycle Association

From 2003 to 2006, it won the title of "National Inspection-Exempt Product for Product Quality"

2005-2006 Shanghai Famous Export Brand

2006 '06-09' ISO9001: 2000 Quality Certification system

National product quality inspection-free products from '06 to '09' in 2006

Won the French Bib Gourmand 4A comprehensive assessment in 2006

In March 2006, "Forever Brand Bicycle" was designated as the product of China's National Cycling Team

In May 2006, China's leading enterprise in the bicycle and bicycle manufacturing industry for the disabled

May 2006 Won the title of "2006 China Industrial Industry Pioneer Enterprise" in August 2007

In August 2007, the "Patriot" brand was listed on the Chinese Brand Pepsi List in China's General Evaluation List

5 Marketing Editor

Nearly 90 million permanent brand bicycles have been produced and sold, becoming the transportation product with the largest number of consumers of a single brand and single product in China, generating more than 3 billion yuan in profits and taxes for the country. Its main product, bicycles, ranked first in domestic sales for four consecutive years from 2002 to 2005, and its sales of electric bicycles exceeded 200,000 units in 2005. The products are distributed all over the country and exported to more than 50 countries and regions in Europe, Asia and Africa, with annual sales exceeding 1.1 billion yuan. As the earliest enterprise in China's bicycle industry to implement modern enterprise system reform, it began to be fully restructured into a Chinese listed company in 1993, and its A and B shares were listed on the Shanghai Stock Exchange. In 2005, as China's first A-share company including B shares, it implemented the share-trading reform, making a huge contribution to China's social and economic development.

In the 21st century, Zhonglu Group, a local private enterprise in Shanghai, took over Shanghai Forever, opening a permanent new chapter. It broke through the single bicycle pattern in the industry and formed a bicycle, electric bicycle, and children's bicycle. , two-wheeled vehicle product groups with electric wheelchairs as the core, and recreational product groups with bowling equipment, chess and card tables, and plastic tracks as the core. At present, a complete industrial chain pattern has been formed with Shanghai as the center, six core production companies and many upstream and downstream production companies.

Shanghai Forever Vehicle Industry Branch and Zhonglu Industrial Co., Ltd. are currently the largest two-wheeled vehicle production base and recreational product production base in China, located between the two major logistics bases of Shanghai Deepwater Port and Airport. Among them, the newly built bicycle industry branch covers an area of ??560 acres, with an overall planning of 380,000 square meters. It will become a series of mid-to-high-end bicycles, electric bicycles, children's bicycles and other two-wheeled vehicles integrating research, development, production, display and other functions. A large manufacturing base and an international free trade center for complete bicycles and electric bicycles and parts. The annual production capacity reaches 3 million vehicles. The first phase of construction has been put into operation, with a current annual production capacity of 1.5 million vehicles.

In 2006, the company successfully controlled Shanghai Pujiang Cable Co., Ltd., and its industry will enter the non-recreation and sports industry horizontally, becoming a listed company with diversified industries, diversified products, and intensive economics.

6 Authenticity and Fake Identification Editor

Authentic product

Forever brand bicycle

The trademark is thick, attached to the front tube of the frame, and has a three-dimensional shape Feeling strong. The paint color is pure and even, with good gloss. Marked with the words "YONGJIU Shanghai", "FOREVER" and "MADE IN CHINA" (for genuine domestically sold cars).

The handlebar has good electroplating finish and the assembly is tight and symmetrical. There is a permanent stamp mark in the center of the joint.

The upper tube of the frame has Shanghai, China, YONGJIU decals, or English decals; the riser has model decals and the Shanghai Bicycle Factory name or English decals: There is a refueling hole and a plastic cover above the APB type bottom bracket. 71cm (28 inches) rear connector, 66cm (26 inches) flat fork connector (right) with factory number.

Counterfeit

The trademark material is thin, the shape has poor three-dimensionality, the paint is unevenly applied, and the gloss is poor. The appearance is the same as that of Yongying, but the patterns are imitations, such as "Yongfei", "Yongle", "Xiangzi", etc. It has the word "China" but no specific place of origin.

The plating quality of the handlebar is poor, and there is no steel stamp mark in the center of the handlebar joint. Although some of them are marked, they are made by hand, and the marks are blurred and the position is skewed.

The paint on the frame is rough and has poor gloss. Use illegally manufactured or counterfeit permanent decals, and all decal text must be in pinyin. Others are scrapped frames purchased by criminals from the market and slightly processed to be counterfeit.

7 Difficult Transformation Editor

In order to unify the specifications and names of Chinese bicycles, the "Forever" people manufactured the first batch of standardized bicycles. From the 1950s to the 1970s, the racing cars used by Chinese athletes were all made by Forever; the first bicycle for postal workers was also made by Forever. In the late 1980s, the glory of Forever bicycles reached its peak, with annual production reaching 6 million units. , became a listed company in 1993.

However, in the late 1990s, market competition entered a fierce stage, and the company, which still relied on traditional bicycles as its main product, encountered many obstacles, such as a single product, an inflexible system, and heavy personnel burdens. It began to suffer losses in 1998 and hit rock bottom in 2000. Three consecutive years of losses put it at risk of delisting and bankruptcy.

With the improvement of people's living standards, bicycles are no longer a means of transportation, they are a kind of sports equipment. As oil prices rise and people pay more attention to environmental protection, electric bicycles are also very popular.

In June 2006, permanent electric vehicles and LPG gas-assisted vehicles competed in the world's largest safe and environmentally friendly vehicle competition - the "International Bib Gourmand Challenge", which is a competition about new energy and new technologies. and a global competition for security. The permanent cars participating in this competition are not competition cars or concept cars specially designed in the laboratory, but production cars taken directly from the workshop assembly line. After a 120-kilometer rally and expert testing, they defeated many internationally renowned second-wheel cars. car brand and achieved many firsts.

The Forever product line has expanded from a single bicycle to electric vehicles and gas mopeds. According to a survey of Chinese bicycle dealers, the Forever brand currently has the highest brand acceptance and acceptance among Chinese consumers. The memory is still very high. The brand added value of the permanent brand in a bicycle is 20 yuan, and in an electric vehicle or gas-assisted vehicle, it is 200 yuan. Such figures undoubtedly show that the "permanent" brand is still a golden sign.