The price positioning and the price positioning with a lot of audience products are oriented to the general public from the beginning, and its commodity prices have been very low. Even at the beginning, all kinds of goods were sold at the biggest discount, which opened the sales market and attracted more and more people to shop in Pinduoduo. Then, with more and more audiences, Pinduoduo began to develop in a more comprehensive direction. It has not only low-priced goods, but also high-end goods. In addition, various coupons, full discounts, etc. Let consumers buy the same thing but spend less money, so the audience is not limited to the general public, but also has a variety of high-end users, thus expanding the market audience.
I believe that users who have used Pinduoduo know that there are various ways to make shopping cheaper in Pinduoduo. For example, various mini-games, gold coins, coupons, time-limited spikes, more or less rebates, discounts on bigger festivals, and one-yuan snapping up all attract consumers to shop in Pinduoduo.
In addition to the above two points, Pinduoduo's propaganda is very eye-catching. It not only holds parties at the shopping festival, but also sponsors various popular variety shows to promote its preferential activities. In addition, Pinduoduo has an activity income of 100 yuan, but it needs to be forwarded to WeChat friends circle and group chat, so as to promote the publicity of APP, expand its popularity and quickly occupy the market.
Although Pinduoduo's development model may not be suitable for the development of all apps, it is still worth learning to some extent.