Kentucky Fried Chicken (KFC).
It is one of the American multinational restaurant chains and the second largest fast food and largest fried chicken chain company in the world. It was founded by founder Colonel Harland Sanders in 1952 and mainly sells fried chicken. High-calorie fast food such as chicken, burgers, French fries, rice bowls, egg tarts, and soda.
KFC China is affiliated to Yum China Holdings Co., Ltd. (referred to as "Yum China"), and its stock code is YUMC, which is Yum. Brands' franchisee in mainland China, has the exclusive right to operate the KFC brand in mainland China.
KFC was founded by Harland Sanders, who started selling fried chicken at a roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders recognized the potential of the restaurant franchise concept, and in 1952, the first Kentucky Fried Chicken franchise restaurant opened in Utah.
Chicken has become popular in the fast food industry, competing with the already dominant hamburger market. Sanders, known as "Colonel Sanders", became a famous figure in American cultural history. KFC widely used Sanders as an advertising image.
However, the company's rapid expansion overwhelmed the aging Sanders. In 1964, he sold the company to a group of investors, mainly John Y. Brown and Jack Jack C. Massey.
Extended information:
1. Business philosophy
KFC’s business philosophy is to continuously launch new products or repackage previously sold products to target people’s early adopters mentality to gain profits.
2. Category
KFC has a distinction between "high-priced restaurants" and "affordable restaurants". The "original price" printed on all coupons is the price of the "affordable restaurant". The price of each item in the "high-priced restaurant" is about 10% higher than the "original price".
1. Yum Brands Group
KFC belongs to Yum Brands Group. Yum Brands is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world.
2. KFC and Pepsi-Cola
KFC and Pepsi-Cola have formed a strategic alliance, and restaurants regularly sell carbonated drinks provided by Pepsi-Cola (except in some countries, such as KFC in Japan and South Korea). Selling Coca-Cola).
Reference: Baidu Encyclopedia-KFC