In 1915, the Panama World Expo was held, and the world famous wines gathered together. The government of the Republic of China selected Lai Jiarong Lai Mao Liquor from Maotai Town to participate in the competition. The unique charm of Mao Liquor conquered all the judges in one fell swoop and won the grand prize, becoming one of the three largest distilled spirits in the world. From then on, Maojiu entered the international market and became a world-renowned treasure of the Chinese nation, which opened a brand-new page in the history of Maotai Town's brewing.
In 1929, Lai Jiarong invested heavily to expand his family business, expanded the Hengchang Burning House and renamed it Hengxing Distillery. His son Guishan designed the "Dapeng Brand" trademark and wrote the inscription on the bottle of Lai's Mao wine. Lai Jiarong officially named Lai's Mao wine "Lai Mao wine", which is popular in domestic and international markets with its brand-new look and unique style, and has become an excellent wine that people compete for drinks or banquets and gifts to guests and friends.
In 1935, the Red Army made a long March to Chishui, and drank Lai Mao wine, which wiped the body, kept out the cold and encouraged people. After crossing the river successfully, it was called "Zhujie wine".
On October 1th, 1945, the two parties signed the "Double Tenth Agreement" and treated them with Lai Mao wine.
On October 1st, 1949, at the "First Banquet of the Founding of the People's Republic of China", more than 1 bottles of Lai Mao wine were served to Chinese and foreign guests to celebrate the founding of the People's Republic of China.
In December, 1949, "Lai Mao" wine was presented to Stalin as a national gift.
On September 3th, 195, to celebrate the first anniversary of the founding of the People's Republic of China, "Lai Mao" was used as a celebration wine.
in 1952, three private Maotai distilleries, mainly Hengxing Distillery, were taken into state ownership, and state-owned Maotai Distillery was established to produce Maotai-flavor liquor, and its product "Kweichow Moutai" was known as the national wine. Maotai Town thus has the reputation of "the first wine town in the world" and "the hometown of national wine".
In 1984, Mr. Lai Shihao, the direct descendant of Lai Jiarong, returned to Maotai Town, inherited his ancestral business, used secret recipes from his ancestors, carefully created it, and created the glory of Lai's brewing. He set up the first time-honored private enterprise in Maotai Town, founded "Lai's Distillery" and produced "Lai Mao Liquor". Finally, the wish of Mr. Lai Jiarong was fulfilled, and the classic Lai Maojiu with maotai flavor continued to be carried forward.
in 1992, "Guizhou Laimao Group Liquor Co., Ltd." with Lai Shihao as the chairman was formally established, and it was renamed in 24 due to the trademark of "Laimao". After years of hard work and efforts, the inheritance of Lai Jiarong Lai Mao wine has been fully affirmed by the world.
"Lai Shiquan" Lai Mao, as the backbone of the development history of Lai Mao wine, is based on the ideal of carrying forward the excellent brewing technology and culture of Lai Mao wine, making use of the unique natural conditions, unique cultural resources and brewing technology of Maotai Town to continuously explore the profound and heavy history and culture of Lai Mao. At the same time, it maintains and carries forward the supreme quality of Laimao liquor and inherits its traditional origin. With its world-renowned reputation, "Laishiquan" Laimao has achieved the goals of brand serialization, high-quality products, large-scale production and scientific management. Excavating and innovating the traditional brewing technology of "Lai Mao" has written a new chapter in the history of Lai Mao wine.
"Lai Shiquan" Yan Bing Lai Mao liquor has a special production process, and it enjoys the basic conditions of brewing such as water, air, soil, local waxy sorghum, etc. in the hometown of national liquor with Maotai. Every year, Chongyang is divided into two batches. The same batch of raw materials must be cooked for nine times, cooled for eight times, added with koji, piled up at high temperature, fermented in the pool, and taken for seven times, which lasts for a whole year, and then stored for more than three years, and then carefully blended before being packaged. It takes at least five years for a bottle of wine to leave the factory from the raw materials. Its aroma components are extremely complex, which makes the product unique in style. It has become a mainstay in the history of Lai Mao wine.
"Lai Shiquan" wine and Guizhou Qianzhuang Group Co., Ltd. have joined forces to launch a series of "Lai Shiquan" wines with maotai flavor, and set up Guizhou Lai Shiquan Liquor Co., Ltd. as a sales company to be responsible for national marketing, sales and brand promotion.
Guizhou qianzhuang group co., ltd. is located in maotai town, the "wine capital of China", and enjoys the basic conditions of brewing such as water, air, soil, local waxy sorghum and so on. The liquor enterprises under the company mainly produce and sell Maotai-flavor liquor. The company covers an area of more than 8 mu, with an annual output of 2, tons of base liquor, with fixed assets of 5 million yuan and more than 6 employees, including more than 13 senior technical personnel. The company is expanding, and the expansion will be completed within three years, when the annual output will reach 6 tons.
On June 4th, 211, a single bottle of Lai Mao wine sold for 2.645 million yuan in the period of Lai Jiarong in the Republic of China. On September 4th of the same year, at the auction organized by Guizhou Hongyun Auction Co., Ltd., the out-of-print Lai Mao wine in the period of Lai Jiarong in the 24th year of the Republic of China was auctioned at a price of 1.7 million yuan per bottle, which became the highest price in the history of liquor auction!