Custer is a famous imported wine brand, and Jean Luc, the world's top wine taster, is the spokesperson of Custer brand. In 1995, Li Daozhi, a Spaniard who loves wine, decided to introduce high-quality wines from Spain to China. Since then, the oldest wine import company in China has gradually taken shape, and the earliest wine import company in China, Shanghai Banti Wine Co., Ltd., has been established.
in p>1998, the company's business expanded to France, and the "Custer" brand was formally established. Caster insists on making wine in the French way, and explores wine culture from Bordeaux, France, the source of wine. With the help of the selection of professional wine tasters, French wine can enter the China market with the purest pedigree.
From the introduction of the first batch of Spanish Banti wines in 1995 to the establishment of Castel brand, Castel has gone through 16 years and experienced the rise, silence, recovery and vigorous development of China wine market. Now Castel has established a leading reputation and popularity, and has become the leading brand of imported wine in China market.
In p>212, Castel was recognized as "China Well-known Trademark" by the State Trademark Administration, which was the first imported wine brand to obtain a well-known trademark, and the fifth imported wine brand to receive this honor after Chivas Regal, Remy Martin, Martell and Hennessy. Castel has several strategic partners in France, and owns three wineries: JULIE Winery, TourValade Winery and Lamour Winery. The three wineries are all located in Bordeaux, the holy land of wine, with a total area of more than 1 hectares.
Chateau Julie
Chateau Jolie was built by the Naudonet family in the 18th century and is located in Virsac on the right bank of Bordeaux. Zhuoli Winery * * * has 43 hectares of vineyards, and there are 11-room hotels in the winery, where guests from all walks of life can enjoy wine and have a good time in such a typical Bordeaux winery environment.
Chateau Tour Valade
the original building of this winery is an old windmill. Twenty-seven years ago, I began to plant vineyards and build houses and wineries at the same time.
introduction of p>Chateau Lamour
the chateau is located in St. Emilion, a mysterious wine producing area on the right bank of bordeaux. The wines made by Lemur Winery are all high-quality wines that meet the strict standards of this region. Reach strategic cooperation with multinational suppliers
Establish strategic partnership with famous French and Spanish wine merchants to jointly develop China wine market and promote the concept of "pure blood" French wine and healthy living.
signed a contract with a world-class wine taster and hired a professional wine selection team.
Jean-Luc Pouteau, the world champion wine taster, was specially hired as the brand endorsement and endorsement, and more than 5 wines were sent to him for selection every year. Only the lucky ones who have been selected for the first time will be sent to China, where they will be selected for the second time by Castel's professional tasting committee in China. Shanghai Castel Wine Co., Ltd. is the most important strategic deployment of Castel's global strategy. As the only brand operation organization of Castel in China, it is fully responsible for brand promotion and business development in the Asia-Pacific region. After 16 years of hard work in China market, today's Castel wine industry has established a leading reputation and popularity, and successfully built Castel brand into a leading imported wine brand in China market.
trademark dispute
The intellectual property lawsuit of "Castel" Chinese trademark was finalized a few days ago. The Zhejiang Higher People's Court announced that France's CASTEL infringed on the exclusive use of "CASTEL" Chinese trademark enjoyed by Shanghai Banti Liquor Co., Ltd. according to law, and ordered it to compensate Shanghai Banti Liquor Co., Ltd. and Li Daozhi for 33.73 million yuan.