Xidelong Group was founded in 1992 and consists of Xidelong (China) Co., Ltd., Xidelong (Fujian) Sporting Goods Co., Ltd. and Xidelong (Jiangxi) Sporting Goods Co., Ltd. Xidelong is a leading sportswear brand in China. It is positioned as a fashionable and leisure brand with sports attributes, providing consumers with first-class styles, quality and value. Its products cover men's and women's clothing, shoes and accessories.

Xidelong Group is headquartered in Jinjiang, China. The company mainly adopts a franchise distribution model. Xidelong has established a huge supply chain management system and distribution and retail network in China. As of the end of 2013, the company’s retail network covers There are more than thousands of retail stores in 28 provinces and cities across the country.

The Xidelong brand consists of the blue label fashion and leisure brand line and the orange label sports and leisure national fitness brand line.

The blue label is the Xidelong fashion and leisure brand line. Its products are mainly fashion and leisure products, and the core consumer group is young consumers aged 25-40. The products mainly include "nautical, American, urban" and other major series, with classic American style and a new interpretation of urban, nautical and other life styles. Its affordable fashion concept operates with a fast fashion brand plus retail management model; it leads the consumer market with its diversified product series, outstanding design, and excellent quality.

The Orange Label is the Xidelong sports and leisure brand line. It was founded in 1992 and is committed to the development of national fitness campaigns. It mainly focuses on sports and leisure products and provides various types of sports-loving consumers in China. Sports shoes, sportswear, accessories, etc. are mainly based on the O2O operation model, achieving the integration of online and offline experience sales, and providing consumers with high-quality and convenient product and service experience. In the future, it will also be extended to children's sports and leisure product lines to fully meet the needs of national fitness, teenagers and more people who like sports.

In 2004 and 2005, Xidelong successively won honors such as national inspection-free products, Chinese well-known trademarks, and Chinese famous brands, and quickly became the leader in the industry. In October 2009, Xidelong was successfully listed on NASDAQ in the United States (stock code: EDS).