Brand refers to the unique identity and image established by enterprises or products in the market. Including the name, logo, slogan, design and other elements related to the enterprise or product. Brand helps consumers to identify and distinguish different enterprises or products, and establish the reputation and value of enterprises in the market.
A trademark is a concrete manifestation of a brand, which can be words, graphics, signs, symbols, colors, sounds, etc. Used to distinguish the source and quality of an enterprise or product from other enterprises or products. Trademarks are independent and unique, which are used to identify and distinguish specific enterprises or products and protect their rights and interests in the market.
Trademark registration refers to the process of formal registration of trademarks in trademark registration institutions or organs. Through trademark registration, the trademark holder obtains the exclusive right of his trademark in a specific field and can seek legal relief for infringement. Trademark registration helps to protect the rights and interests of trademark holders and prevent others from using similar trademarks on similar goods or services.
To sum up, a brand is the identity and image of an enterprise or product, while a trademark is the concrete embodiment of a brand and is protected by law through trademark registration.
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