The basic requirements for entering Tmall enterprises are:

1. The registered capital of the company is more than RMB 1 million (including RMB 1 million);

2. The company established in accordance with the law and has been operating continuously for two years or more;

3. A store-opening company must be qualified as a general taxpayer.

4. It takes more than two years to register a trademark, and one year if the trademark is found to be transferred or sold. It means that the trademark status is R mark, and it must be registered for two years or more, and it has not been transferred in the last year.

In addition, according to different categories, the conditions for entering Tmall are also different.

Extended information

Take clothing (women's wear) as an example

1. The registered capital is not less than RMB 1 million;

2. You need to be qualified as a general taxpayer;

3. The self-recommended brands in the category of "women's wear/ladies' boutique" need to provide the trademark registration certificate (that is, the R mark);

4. If dealing in imported goods, it is necessary to provide proof of import through legal channels in the past year;

5. The goods or services operated by the store must meet the quality requirements such as laws, regulations and national standards, as well as the requirements such as platform product quality standards, Tmall rules and commodity release specifications. For details, please refer to the relevant Platform Quality Standards, Tmall Sampling Code of Conduct, Tmall Industry Standards and Tmall Rules.

6. The "women's/ladies' boutique" store flagship store also needs to meet the following requirements:

1) The store opening company must be the trademark owner or its affiliated company of 35 service type trademarks;

2) The commodity brands operated in the store accept the self-recommended brands, and the self-recommended brands need to provide the trademark registration certificate (that is, the R mark);

3) The brand operated in the store shall be provided with a second-level complete authorization with the trademark holder as the source. If the authorized party is a natural person, a copy of its autographed ID card shall be provided at the same time;

7. All submitted materials need to be stamped with the official seal (fresh seal) of the store opening company.

I hope I can help you, and please adopt it in time. Thank you!