1. The Honor brand is affixed to the back of the Honor Play fuselage, while the Huawei brand is affixed to the back of the Huawei Enjoy fuselage.

2. From the perspective of channels, the strategic planning of the birth of Honor mobile phone is to compete with other thousand-dollar brands and use online channels. When online channels were almost explored in the past few years, offline was also included in the strategy and new retail was launched, that is, online and offline marketing were carried out simultaneously.

Honor mobile phones launched 0-yuan reservations, and reservations have repeatedly achieved miracles. The total reservations for the Honor True Octa-Core Play Edition reached an astonishing 16.5 million, breaking the previous record of 15 million reservations completed by Redmi Note in 7 days. , the Honor Play version is open for grabs without reservation, providing new phones to more consumers.

3. The Changxiang series has a higher positioning.

Because Changxiang is the trademark of Huawei, Changwan is the trademark of Honor, and Honor is a sub-brand of Huawei. It focuses on cost-effectiveness, but its workmanship is slightly inferior to the Huawei brand.

Glory is an Internet mobile phone brand launched by Huawei in 2013. The Honor brand is consumer-centric, adheres to "quality, innovation, and service" and strives to become a young technology trend that is loved and trusted by consumers around the world.

The Honor 3X Play Edition is a super thousand-yuan mobile phone released by Honor on March 19, priced at 998 yuan.

Huawei Enjoy series is also positioned as a thousand-yuan machine, and the price is about 100 yuan more expensive than Honor's same series of brands.

Baidu Encyclopedia--Glory

Baidu Encyclopedia--Huawei Enjoy 7