The reasons why Nongfu Spring does not use the Qiandao Lake trademark are as follows:

1. According to a search on Sohu.com, it is known that the highest good is like water. The production and manufacturing of Nongfu Spring, including corporate values, is to assume social responsibility. , protect the home of human life. Farmers choose to build factories in mountains and obtain water sources from nature. This is similar to the ancient gathering society, which obtains food from nature without harming or changing the natural world as much as possible.

2. A drop of water will speak for itself. For so many years, farmers have always adhered to the concept of building factories in water sources and the concept of natural water. There are not many product lines, but they are relatively focused. I think this is a spirit of "drops of water will speak for themselves". location.

3. Small water droplets, big world. The more farmers work, the more they discover the insignificance of human beings and enterprises, and they become more and more aware of the relationship between enterprises, society and nature. This is how small water droplets reflect the big world.

4. Strategically speaking, compared with the previous logo, Farmer’s current logo appears more focused, single-minded and focused.