Trademarks are intangible assets of enterprises. Not only for enterprises, but also for consumers, brand trademarks are a relatively reliable basis. People pay attention to the durability of a product and its practicality. Of course, people now also pay attention to the brand of the product. A good brand means that the product is in a leading position among similar products.

Compared with other products of the same type, products with good brands are far superior to other products in terms of practicality, aesthetic appearance, and product cultural value.

As an intangible asset of an enterprise, brand has unlimited vitality. A good brand will invisibly affect consumers' purchase intention. The same is true for Coca-Cola's brand value. For example, if there are two identical products, one is produced by an unknown company and the other is produced by a well-known brand, then most consumers will choose the product produced by the well-known brand, because Zhipai's products are valuable and guaranteed.

Of course, the improvement of brand value does not only rely on market positioning and target groups, but also requires products to have excellent quality assurance and a certain degree of popularity. As far as product quality is concerned, if the appearance and other aspects of a product are very good, but the quality is not good, this product will be eliminated in the long run of the market. For consumers, quality is the first choice.

The brand culture of a company is also very important for improving brand value. As for those internationally renowned luxury brands, Burberry, Hermès, Versace, Rolex and other luxury brands all have a long history. It has its own unique cultural connotation, and the influence of brand culture is directly proportional to the brand value itself. Trademark transfer

What is more important for the improvement of a company's brand value is the company's own positioning and innovative development. The company's own positioning must be accurately grasped and cannot be developed blindly. Only by clearly recognizing the company's own strength and positioning itself correctly can it develop upward step by step.

In addition, we must pay attention to innovation and development. Nothing is static, and the same is true for brands. It is necessary to grasp market demand in a timely manner, continuously innovate and optimize the company's own brand value, and keep up with the pace of the market and the times, so that the company's brand value can be continuously improved and the company's future development will be better.