Name: Florentino Pérez (President of Real Madrid Club) English name: Florentino Pérez Date of birth: March 8, 1947 Graduated from the Polytechnic University of Madrid and Holds a bachelor's degree in civil engineering. Religion Roman Catholic Spouse Maria Angels Pitina Sandoval. Children Florentino Pérez Sandoval, Eduardo Pérez Sandoval, Maria Angels "Cuch" Pérez Sandoval owns company name : ACS Construction Company, the largest construction company in Spain

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In February 1995, Florentino participated in the Real Madrid presidential election for the first time and lost by 698 votes. To Mendoza. In 2000, Florentino once again participated in the presidential election of Real Madrid. On July 16, Florentino defeated Sanz with 55 votes and was elected as the president of Real Madrid. After that, Figo signed a six-year contract with Real Madrid. . In the summer of 2001, Florentino's Real Madrid won the first league championship trophy in four seasons. What is even more commendable is that Florentino showed his true qualities as a shrewd businessman and sold the Sports City in the city center to the Madrid City Government for a sky-high price of 480 million euros, paying off 270 million in one fell swoop. The euro's debt also accumulated the first pot of gold in the transfer market. On July 9, 2001, with a record $66 million and a napkin that said "Will you play for Real Madrid?", Florentino signed another superstar, French midfielder Zidane. 2002 was the season of the Centenary Celebration of Real Madrid. Although they lost to Deportivo La Coru?a in the Copa del Rey final, Real Madrid defeated Bayer Leverkusen 2-1 in the Champions League final at Hampden Park to reach the top. European champion. That summer, Florentino's Real Madrid defeated Bayer Leverkusen in the Champions League final and achieved European dominance. Zidane scored an extremely wonderful goal in the final, which further strengthened Florentino's policy of becoming a superstar. The idea of ????going to the end, and then threw out the famous "Zidane Pavin Theory". On September 2, 2002, just before the summer transfer window was about to close, Ronaldo transferred from Inter Milan to Real Madrid for $44 million. The "Dream Master" has taken shape for the first time. In December 2002, Real Madrid beat Olimpia Paraguay 2-1 and were crowned Toyota Cup champions. Ronaldo and Guti scored for the Galacticos respectively. It will also bring a successful end to Real Madrid’s centenary celebrations. In the final round of the league in 2003, Real Madrid won the 29th league title in the club's history. But less than 24 hours later, the meritorious coach Del Bosque was dismissed and the captain Hierro was abandoned. This move shook the foundation of Florentino's governance. Manchester United assistant coach Queiroz became the new coach of Real Madrid, and the meritorious coach Del Bosque sadly dismissed get out of class. After experiencing the boot scandal on July 2, 2003, the heartthrob Beckham joined Real Madrid from Manchester United for 25 million euros, joining the super luxury star lineup of Raul, Carlos, Ronaldo, Zidane, and Figo. . But since then, Real Madrid has also begun to suffer from a downturn in performance. In the 2004 King's Cup final, Real Madrid lost to Zaragoza, known as the "King of Cups", and were eliminated by Monaco in the quarter-finals of the Champions League (Morientes was on loan in Monaco), ranking only fourth in the league. . In May, Argentinian defender Samuel transferred from Roma to Real Madrid for US$26 million. This was the first high-quality defensive player signed by Real Madrid after Florentino came to power. On July 11, Florentino won the presidential election again and won his second term as chairman. In August, Irving officially joined the team, and all seven of the famous Galacticos superstars finally arrived. Also joining the team were Woodgate, Samuel, etc. In September, Camacho resigned angrily after three league games because he could not control the dressing room. Assistant coach Raymond became caretaker coach.

In December, acting coach Ramon also resigned. Although former Brazilian national team coach Luxenberg stabilized the situation after taking office, Real Madrid finally achieved nothing at the end of the season: they finished second in the league, the Champions League stopped in the quarter-finals, and the Kings Cup eliminated by Valladolid. In June 2005, Real Madrid ushered in the second consecutive season of nothing, ranking second in the league after Barcelona. They were eliminated from the Champions League by Juventus and lost to the second division team Valladolid in the Copa del Rey. In August 2005, Florentino, who had already shown signs of decline, continued his strategy of begging for superstars. Real Madrid spent about 90 million euros to sign Brazilian Robinho and Baptista, Uruguayan Diogo, Pablo Garcia and Spanish defender Sergio Ramos. Luxenberg was sacked in December, with Real Madrid and Barcelona six points behind them. Technical director Sacchi resigned. Reserve team coach Carlo became the new coach. In 2006, Real Madrid replaced Manchester United as the world's richest club. On February 22, the team lost 0-1 at home to Arsenal in the first leg of the Champions League knockout stage. On February 26, in the 25th round of the league, they were reversed 1-2 by underdog Mallorca in an away game. The league trailed Barcelona by 10 points. On February 27, Florentino Perez announced his resignation as chairman, and Vice Chairman Fernando Martin was nominated as his successor.

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It is somewhat appropriate to give Dickens’s opening line in “A Tale of Two Cities” to Florentino. This man is from about the same era as Dickens was talking about. ——For Real Madrid, he is the best person and the worst person; he is the smartest person and the stupidest person; he is light and dark; he leads the Galaxy Battleship to Heaven travels, but in the opposite direction.

Freund's Biography

From winning the election on July 16, 2000 to resigning sadly on February 27, 2006, Florentino has already sat in the position of chairman of Real Madrid Seven years. During his 1962 days in office, he turned Real Madrid into the richest club in the world, and also left the club with two La Liga titles, two Spanish Super Cups, a European Champions Cup, and a European Super Cup. Cup and Toyota Cup, but he also prevented Real Madrid from winning any championship for three consecutive years. Florentino has been in office for 5 years and 137 days (1963 days), and a total of 5 head coaches have "dismissed" one after another. The total amount he spent on purchasing players reached 422 million euros. Instigating the rebellion against Figo was the first surprise he brought to the Bernabeu fans, and surprises continued after that. However, Florentino's greater achievements were not recognized by the fans. The latter did not care whether you were the richest club, they What we want is the most arrogant team. Florentino is basically a speculative politician and successful businessman. In the late 1970s, Spain was in the transition period from Franco's dictatorship to democratic politics. Florentino followed the trend of the times and joined the right-wing party Center Democracy. In 1979, Florentino joined the Democratic Center Alliance among the right-wing parties, successfully entered the Madrid City Council and entered politics. In 1986, Florentino joined the Democratic Reform Party and participated in the national election. In 1993, Florentino merged three large companies and formed a new ACS Group. He himself was appointed as the president and president of the ACS Group. President.

Figo used chips to defeat Sanz

In 1995, Florentino, who was only 47 years old, participated in the Real Madrid club presidential election as a dark horse, and ended up losing 698 votes. Lost to Mendoza. Five years later, in 2000, he took action again and ran against Sens for the chairmanship. At the time, Real Madrid had just won their second UEFA Champions League title in three seasons, and Sanz's call for victory was extremely high. When he was not favored, Florentino threw out the superstar policy for the first time. He promised before the vote that he had reached an agreement with Portuguese star Figo, who was playing for Barcelona at the time. Once he takes office, the Portuguese will join Real Madrid for a record $56 million. Florentino also promised that if Figo cannot join, he will spend US$8.5 million to buy season tickets for club members.

The most important thing is that the club is different from the national team: the national team wins the game for honor and dignity, but the club wins the game for better economic benefits. To put it bluntly, the club is part of the company's business operations. If the game cannot be won, but the economic benefits are still very good, the club, to be precise, the company will not mind. The principle of a businessman is that profit comes first. From the current point of view, Real Madrid has a great international influence and has high global economic benefits. It is in line with the company's economic interests and the company's purpose has been achieved. However, the results were too poor and the economic benefits would be affected over time, so this policy came to an end. But what Sanz left to Florentino, in addition to a room of honor filled with trophies, was a huge debt of 270 million euros. It can be said that the newly elected president inherited a mess. After Florentino took over, he immediately began to solve the thorny economic problems. In order to reverse the loss situation, Florentino reached an agreement with the Madrid City Government in 2001 to sell the training base in the center of Madrid to the city for 480 million euros. government, while rebuilding a base in the suburbs. Because Florentino worked in the city government in his early years and had good interpersonal relationships, Real Madrid's new sports city was not only more sound and larger than the old one after the move, but the difference in demolition also paid off Real Madrid's old debts.

French is impeccable in making money for Real Madrid

After Florentino's transformation, Real Madrid has achieved huge returns in terms of economic and social benefits. The implementation of the superstar policy not only restored Real Madrid's global influence to its peak level in the 1950s and 1960s, but also enabled the club to gain great benefits from advertising, box office and football by-products. Some figures can prove it: in the 2000-2001 season, the team's ticket revenue for the game was 418 million euros, which rose to 708 million euros last year. Market product revenue was 391 million euros in the 2000-2001 season, but has now soared to 1.364 billion euros. From the 2000-2001 season to last season, Real Madrid made a lot of image rights fees from the six superstars, and the growth rate of related product revenue and various advertising revenue exceeded 140%. Real Madrid has overtaken Manchester United as the world's richest club, according to accounting firm Deloitte. It can be said that Florentino is the biggest contributor to these achievements. Florentino officially announced his participation in the election. Real Madrid wants to rebuild the Galacticos. At 17:30 pm on May 14, 2009, Beijing time (11:30 local time in Spain), Florentino, the former chairman of the Spanish giant Real Madrid, held a press conference. meeting, officially announced that he will participate in the Real Madrid presidential election this summer. At 21:35 on February 27, 2006, Florentino announced his resignation as Real Madrid chairman. 1,171 days later, the founder of "Galactico" appeared in front of fans all over the world and announced a news that was no longer a secret: he would participate in the presidential election of Real Madrid Club. At the Ritz Hotel in Madrid, at 11:30 local time, Florentino solemnly announced: I am back! More than 200 reporters from more than a dozen countries gathered at the Ritz Hotel, including Spanish, Italian, French, British, Portuguese, Japanese, Qatar... Western media said that this was the most lively press conference in the history of the Ritz Hotel. Florentino is the Obama in the minds of Real Madrid fans. Everyone has long been looking forward to him announcing his candidacy. After a long period of After a period of silence, Florentino himself finally made up his mind and announced his decision. Still wearing his blue suit, Florentino returned to football. In the past three years, he has been living the lifestyle of a construction businessman. He is far away from the center of public attention, although there are also newspapers interviewing him. He would be invited to attend certain public events, but even if he spoke, he would never talk about Real Madrid or football. However, as Real Madrid's influence has weakened, and as the stars in the Real Madrid team have gradually dimmed, Real Madrid fans have increasingly missed the creator of the "Galactic Battleship". Florentino also felt that he had to make a comeback, partly because of the needs of the club, and partly because of the needs of his construction career.

"There is a lot of news in the media that Florentino and Galliani have reached an agreement on the transfer of Kaká. Florentino hesitated to say anything about this: "I am a close friend of Galliani. He will call me when he comes to Spain, and I will call him when I go to Italy. Sometimes we also talk about football... Now we wait for the election to officially take place. "Recently, there have been many rumors in the media that Florentino will purge Raul if he returns, but the old man denied this: "There is no doubt that Raul is the symbol of Real Madrid. There is no dispute about this. He will break all records. We look forward to him continuing to play for Real Madrid until he hangs up his boots there. "But he said: "In a few days, when the club officially announces the start of the presidential campaign, I will officially participate in the campaign, and my working team will also give a more detailed explanation of the blueprint I am talking about now. Florentino finally said: "Our only goal is to serve Real Madrid and make Real Madrid the best club in the 21st century." We are planning something spectacular and if our members are willing, we will make it happen. "Florentino officially takes office as the chairman of Real Madrid: We want to become No. 1 in the 21st century. Florentino and Real Madrid Honorary Chairman Di Stefano

The mayor of Madrid attended the inauguration ceremony - Galardon, Atletico Madrid Club Chairman Cerezo and Getafe Club Chairman Torres, as well as many important figures in the Spanish sports world. At the solemn inauguration ceremony, the Real Madrid Electoral Committee officially announced that due to the participation in the presidential election. There was only one candidate, so Florentino automatically became the new president of the Real Madrid club. Accompanied by two vice-presidents and 13 committee members, and under the watchful eye of honorary president Di Stefano, Florentino became the new president of Real Madrid. Tino delivered his inaugural speech: “We know what we are here for. We are here to bring people back their dreams and stability, to recover the time we wasted, and to strive to build Real Madrid into the best club in the 21st century. We know that the entire world is going through a difficult period, but we want to revive Real Madrid and return the club to its rightful place. We will rely on great people and pay attention to all details so that we continue to be a role model. Our image is our most valuable asset," he said. "We have been through a tumultuous period, but we know that the more united we are, the further we can go. Transforming Real Madrid into a leader in sport, economy and society is an unprecedented challenge we face. We will build a team that wins honours, provides enjoyment and is a role model. We will reshape a dream and consolidate it," Florentino said. "For us, this is a profound ceremony. It's an honor but also a huge responsibility. We know our goals and we know what our club members expect from us. We must regain our dreams. We come here with humility and passion, knowing that there are many hurdles to jump ahead. "He also emphasized that Real Madrid "will reshape the values ??that make it the greatest club." At this inauguration ceremony, the outgoing club president Boluda said that he was satisfied with the smooth transition of the club during the previous period. Satisfied, he also expressed gratitude for the work done by the executive committee, players and coaches during his tenure. Finally, Boruda said to Florentino that what he handed over to the latter was "the ambition to become the best player in the 21st century." "Real Madrid, the best club". In the early morning of June 9, 2009, Beijing time, Kaka officially joined Real Madrid for 65 million euros. Florentino began to build a new generation of "Galaxy Battleship." On June 25, Beijing time, The Spanish club Real Madrid officially announced the signing of Valencia center back Albiol and signed a five-year contract. On June 27, Beijing time, C. Ronaldo officially joined Real Madrid, and Saviola sadly said. Leaving Real Madrid. On July 2, 2009, Beijing time, Zema transferred to Real Madrid for a transfer fee of 35 million euros.

In the early morning of August 5th, Beijing time, Liverpool announced that it had accepted Real Madrid's offer of 33 million pounds, and Alonso joined Real Madrid.

After another three-no season, Florentino is ready to change coaches. In the early morning of May 27th, Beijing time, Real Madrid Club Chairman Florentino dismissed current head coach Pellegrini in the multi-purpose hall of the Bernabeu Stadium and announced that Murry would be appointed after the contract issue with Inter Milan is resolved. Neo is the new head coach of Real Madrid. "I'm ready to admit my mistakes, but hiring Mourinho, one of the best coaches in the world, is an opportunity for Real Madrid. He always pursues excellence and will not miss his goals." Florentino said , "We are convinced that a new impetus is needed and that a coach like Jose Mourinho will be the best person for this job in the coming years." Florentino made a speech to Pellegrini at the meeting. "The club expresses its gratitude to Pellegrini for the professionalism he has shown, and there is nothing wrong with what he did. "Last summer, Pellegrini was invited by Real Madrid general manager Valdano to join Real Madrid from Villarreal, but Florentino has always had doubts about his ability, especially in the King's Cup. Real Madrid made the decision to change their coach after being eliminated by Alcocon in the third division and blocked by Lyon from the top 8 of the Champions League. Finally, after finishing second in La Liga 3 points behind Barcelona, ??Real Madrid made the decision to change coaches. After leading Inter Milan to an unprecedented treble, Mourinho also expressed interest in coaching Real Madrid and reached a joining agreement with Florentino in a very positive tone in Milan on Wednesday. He told Italy's ANSA news agency: "It is no longer possible to continue coaching Inter Milan. I'm on vacation and when it's over I'll be heading to Spain for work. "In view of the fact that his contract issue with Inter Milan has not yet been resolved, Real Madrid and Florentino also added the qualification "until Mourinho and Inter Milan resolve the contract issue" in the appointment decision. Mourinho The contract with Inter Milan has not yet expired. If he leaves the team early, he will have to pay a contract break fee of 16 million euros. According to Italian Sky TV, Inter Milan president Moratti will go to Madrid to negotiate with Real Madrid on this issue.