To appeal, you need to upload intellectual property certificates, which means you need to prove that the intellectual property rights of the product or brand belong to you. Only then can you appeal.

Abusing trademark keywords is a trademark infringement.

Trademark infringement definition: The act of another person using the same or similar trademark as the approved registered trademark on the same or similar goods for which the trademark right has been approved without the permission of the trademark owner, as well as other acts stipulated by law. Behavior that damages the legitimate rights and interests of the trademark owner.

Extended information:

According to Article 50 of the Implementation Regulations of the Trademark Law and Article 1 of the "Interpretations of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases", the following are The behavior is a trademark infringement act that "causes other damage to others' exclusive rights to use registered trademarks":

1. Using a mark that is identical or similar to another's registered trademark as a product name or product decoration on the same or similar goods to mislead the public;

2. Deliberately providing warehousing, transportation, mailing, concealment and other convenient conditions for infringement of the exclusive rights of others' registered trademarks;

3. Using words that are the same or similar to others’ registered trademarks as the company’s trade name prominently on the same or similar goods, which is likely to cause misunderstanding by the relevant public;

4. Copying, imitating or translating a well-known trademark registered by others or its main part and using it as a trademark on different or dissimilar goods, misleading the public and causing possible damage to the interests of the registrant of the well-known trademark;

5. Registering words that are identical or similar to others' registered trademarks as domain names, and conducting e-commerce transactions of related goods through the domain names, may easily cause misunderstandings among the relevant public.

Baidu Encyclopedia-Trademark Infringement