There are many overseas brands that have ceased operations after conducting overseas influencer marketing. For example, some domestic beauty brands that have just entered the overseas market have compared the influencer marketing methods of Hua Xizi and Perfect Diary and invested heavily in overseas influencer marketing, hoping to succeed in one fell swoop. However, they found that the results were not satisfactory and they did not acquire a large number of customers. . Can you gain a large number of customers through overseas influencer marketing? How effective can it generally be? Many brands that are new to overseas influencer marketing hope to become famous in one go: to gain a large number of customers in one attack. This is actually a misunderstanding. Never regard influencer marketing as a tactic. It is basically impossible to achieve the results of acquiring a large number of customers and increasing conversions by just doing one overseas influencer marketing. A complete overseas influencer marketing usually considers details such as identification of true and false internet celebrities, judgment of internet celebrity data, effective communication and cooperation, and online review and tracking. If any link is not done well, it will affect the effectiveness of overseas influencer marketing. How can overseas influencer marketing truly help brands go global? We need to think about issues such as "How to systematically control overseas influencer marketing? What nodes do what? How to cooperate with overseas influencers for a long time?" from a development perspective. Only by continuous layout, trial and error accumulation can we reach more overseas consumers. mind. Overseas internet celebrity marketing is only used as a tactical assault and will fail nine times out of ten. Every point is based on reaching the minds of overseas consumers and establishing a brand image. It is not a tactical approach, but a brand marketing strategy that plays a long-term role. How should we start planning to elevate overseas influencer marketing to a strategic level? There is a quality management method called Deming Circle PDCA, which consists of Plan, Do, Check and Act. Plan: Only by analyzing data to locate the audience and influencers can we make strategic planning. We can deeply analyze the data to locate our marketing audience and screen influencers. #1 Clear marketing audience positioning Overseas influencer marketing should start from the needs of brand consumers and potential consumer groups to promote brands and products. If you promote an action camera in the United States, who are your consumers? How old are you? What group does it belong to? What are your interests and hobbies? Is this action camera meant to be used while riding or diving? What product performance are consumers interested in? The best answer to the question is to conduct in-depth analysis through data and market research on the seller's backend, so as to think about what consumers need and what problems they want to use the product to solve. #2 Be clear about the positioning of Internet celebrities. Many Internet celebrities are experts in niche fields and have specializations in their fields. When doing overseas influencer marketing, you must find suitable promotion influencers for your brand and products. Wotu Network has come into contact with many Internet celebrities, including financial Internet celebrities, scientific research Internet celebrities, fashion Internet celebrities, etc. Internet celebrities in professional fields often have unique insights into brands and products. Wotu Network once did influencer marketing for an underwater robot. We found expert influencers who are experienced in outdoor research to test the product. Experts test products according to scientific research standards. In addition to professional product explanations and test reports, they also tell the audience the performance and core differences of different brands of products, which is very influential. In addition, in addition to different types of Internet celebrities, we also need to use data to gain insight into the quality of Internet celebrities. For example, the internet celebrity’s product delivery data, which country the fans are from, what the economic structure is like, what are the daily shopping habits, etc. We can use WotoHub overseas celebrity intelligent marketing cloud to mine the data behind internet celebrities. Do: The details of the execution process are important. There are many details that need to be paid attention to in the execution process of overseas influencer marketing. Here are four simple tips: #1 Design of product selling points. Overseas influencer marketing needs to be combined with product functions for promotional design. #2 Effective communication If you want influencers to reply to your emails, you need high-quality marketing templates and copywriting to reach them. Our data analysis shows that Internet celebrities with about 100,000 fans receive 30-40 commercial emails every day. If the emails are not innovative, they will easily be ignored. #3 Optimize tags Before online celebrity videos go online, we need to think about what titles will attract the audience, add more popular elements, optimize tags, and ride on the popularity of traffic. #4 To increase the marketing atmosphere, you can add lottery, group-building and other marketing forms to the influencer marketing. This is more effective than directly posting links for people to click. It gives fans a sense of interaction and participation without being too dry. There are many areas where lightning protection is needed in overseas influencer marketing. We can click on the official account article to learn more details. Check: Check nodes and content #1 Check time nodes Cross-border e-commerce sellers often have platform promotions and arrange overseas influencer marketing content according to the promotion time. Sometimes they encounter dilemmas.

Overseas Internet celebrities are often loose and separated. If it is time for foreigners to go on vacation in August and September, the content will often not be available online without advance arrangements. It is very important to confirm the schedule in advance. #2 Check the marketing content Overseas influencer marketing has thematic explanations and implantable presentations. When marketing content is online, there are actually many creative ideas that can be explored on how to ensure the exposure of the brand, such as special effects interspersion, real-person experience, logo exposure, etc. In response to the content production of overseas Internet celebrities, we can make suggestions to increase the brand’s exposure. #3 Inspection project After the implementation of overseas influencer marketing to introduce traffic to the brand, whether the traffic receiving interface has good capacity and whether the traffic closed loop can be run through are also things that need to be checked.