Many domestic consumers think that "branding" means "counterfeiting", and branded liquor is synonymous with "fake wine" and "inferior wine". In fact, branded liquor is not equal to fake liquor. The term "branded" in a trademark means that the trademark holder does not produce it himself, entrusts others to process it, and then sells it with his own trademark, so the seller has the legal right to use the trademark.

In the final analysis, "OEM" is just a form of OEM. Manufacturers produce products on their behalf according to the needs and authorization of trademark holders, that is to say, merchants register their own brands, contact wineries to help brew and bottle, and then sell them with their own wine labels.

Nowadays, many large wineries around the world are specialized in OEM production. As long as the orders of the wine merchants are attractive enough, the winery is fully willing to "customize" an exclusive liquor for them, so the quality is not necessarily poor, but the cost performance is higher, and everyone does not have to frown when listening to "branded wine".

Introduction of brand wine

Brand wine is a kind of wine that some well-known enterprises may buy only some wineries because of the large market and insufficient supply, so they buy some small and medium-sized wineries and then use their registered trademarks to promote sales. Or some small wineries with poor qualifications pay some fees to some big brand wine enterprises and appear in the form of famous brands.

Simply put, there is a meaning that my brand is well-known, but the supply is insufficient. You can sell it here under my brand.

Brand wines often pursue the form of rapid return of funds to the market and the maximization of interests, so this is why some wines you know suddenly appear in the market and suddenly disappear in the market.