Mission-to integrate the sports spirit beyond self into everyone's life. Vision-To become a respected and sustainable world-class sporting goods company in China, with both brand reputation and market share. Core values Brand first-We firmly believe that brand value is the benchmark of business decision-making and the core of Anta people's efforts to maintain it.
innovation and change-we are never afraid of the risk of change, we should anticipate the forward-looking pattern, and create the lifelong value of customers with innovation that changes as needed.
focus on being pragmatic-we adhere to a precise, meticulous, practical and strict attitude of seeking truth, and strive to grow with sports.
Honesty and gratitude-We firmly believe in the principle of honesty and integrity, keep our promises, always be grateful and fulfill our social responsibilities.
its brand: Anta: Anta is a professional sporting goods brand targeted at the public, and Anta focuses on providing the most cost-effective professional sporting goods for the vast number of ordinary consumers. ANTA KIDS: Anta children mainly create healthy and comfortable products for children aged 3-14, accompanying them to exercise freely and grow up healthily. Its products are mainly in sports and lifestyle, and the products cover clothing, shoes and accessories, which fully meet children's daily needs for school, sports, travel and other occasions. FILA: The FILA brand was founded in Italy in 1926 by the Fila brothers. In the 197s, in line with the diversification strategy, the brand expanded its sportswear business with broad prospects at that time, and successively developed a series of products such as tennis, skiing, swimming, golf and mountain climbing, which were sold in more than 3 countries and regions such as France, Italy, the United States and Japan. It is a well-known senior sports and leisure brand in Italy. In 29, Anta will include the trademark rights and operation of Italian brand Fila in China. Anta -NBA Co-brand: On October 13th, 214, NBA China and Anta Sporting Goods Co., Ltd. announced that they had formed a long-term partnership, and Anta officially became the official market partner and NBA licensor. Anta has launched a full range of Anta -NBA co-branded sports shoes and accessories with team and league logos. Star products: Anta products: men's shoes: basketball shoes, running shoes, training shoes, out shoes, casual shoes, board shoes, table tennis shoes
women's shoes: running shoes, training shoes, out shoes, tennis shoes, board shoes, leisure shoes, table tennis shoes
men's shoes: short-sleeved T-shirts, POLO shirts, sports pants, table tennis shoes. Sports trousers and down jacket
Accessories: shoulder bag, small cross bag, waist bag, chest bag, sports underwear, socks, basketball, children's underwear, children's trousers, children's shoes, accessories FILA products: RED LINE series, GINNY series, Anna Su series, Shu Qi with the same paragraph/Chris Evans with the same paragraph, Italian classic series/ Classic printing series
Sports resources: COC: In June 29, Anta reached a strategic cooperation agreement with the Chinese Olympic Committee, and became a partner of the Chinese Olympic Committee's sportswear in 29-212, sponsoring the China Sports Group to participate in 11 major international events such as the 21 Vancouver Winter Olympics, the 21 Guangzhou Asian Games and the 212 London Olympic Games to provide championship equipment.
In 213, Anta once again joined hands with the Chinese Olympic Committee and became the "Sports and Clothing Partner of the Chinese Olympic Committee for 213-216" in the new Olympic cycle. Anta will continue to provide prize-winning equipment for 1 major international comprehensive sports events that China athletes will compete in, including the 214 Sochi Winter Olympics, the 214 Incheon Asian Games and the 216 Rio Olympic Games. Sports management center and national water sports management center: China National Sailing and Windsurfing Team (CST), China National Rowing Team (CRT), China National Canoeing Team (CCT), China National Riptide Gyro Canoeing Team (CCST), China National Swimming Team (CFT), China National Extreme Team (CEST), China National Motorboat Team (CMBT) and China National Team.
Boxing and Taekwondo Sports Management Center: China National Boxing Team, China National Karate Team, China National Taekwondo Team
Gymnastics Management Center: China National Gymnastics Team, China National Rhythmic Gymnastics Team, China National Trampoline Team
Lifting and Falling Soft Sports Management Center: China National Weightlifting Team, China National Wrestling Team, China National Judo Team
Winter Sports Management Center: China National Figure Skating Team, China National Ice Hockey Team. China National Curling Team, China National Speed Skating Team, China National Short Track Speed Skating Team and China National Skiing Team NBA On October 13th, 214, Anta officially became an official market partner and an NBA licensee. NBA stars klay thompson, kevin garnett, Rajan Rondo, chandler parsons, luis scola Sports Stars Table Tennis: Wang Hao, Kong Linghui, Liu Shiwen, ZhangJike
Tennis: Elena jankovic, Zheng Jie
Fencing: Tan Xue, Zhang Liangliang
Ice and Snow: Li Nina, Shen Xue, Zhao Hongbo, Pang Qing, Tong Jian, Zhou Yang, Han Xiaopeng, Zhang Hong, Xu Mengtao, Li Jianrou, Han Tianyu, Li Zijun, Fan Kexin and others
Diving: Guo Jingjing
Trampoline: He Wenna, Dong Dong
Gymnastics: Zou Kai, Teng Haibin, Feng Zhe, Yao Jinnan
Rhythmic Gymnastics: Zhang Doudou
Boxing: Zou Shiming, Xiong Chaozhong
. It is reported that the Alliance will pool the superior resources of the Quartet in the field of sports, further promote the Olympic spirit in China, and widely promote the development of the national fitness campaign.
In April p>213, Anta Sporting Goods Co., Ltd. joined hands with the Chinese Olympic Committee, Champion Fund and Samaranch Sports Development Foundation to launch the "Love Bridge" public welfare project in Beijing. As the first caring enterprise, Anta donated sports equipment worth 2 million yuan.
As of May 215, the Love Bridge project has held landing activities in Ya 'an, Sichuan, Bird's Nest, Qitaihe, Heilongjiang and Xining, Qinghai. It is estimated that by the end of 215, Anta will have donated sports equipment worth more than 1 million yuan to hundreds of schools in more than 31 provinces and municipalities directly under the Central Government. Actively participate in disaster relief After the Wenchuan earthquake in 28, Anta donated more than 1 million yuan in funds and materials to the disaster area, making it the first enterprise in the sporting goods industry to donate over 1 million yuan. In April 21, the Yushu earthquake in Qinghai, Anta donated 2 million yuan to the disaster area, and strongly supported the school construction after the disaster. At the beginning of 21, a severe drought occurred in Huize County, Yunnan Province. Anta and the national rowing team donated 36 tons of drinking water and other relief materials to the local area, temporarily alleviating the difficulty of drinking water in the county. After the earthquake in Ya 'an, Sichuan Province in April 213, Anta immediately donated money and materials worth 1 million yuan, and at the end of May of the same year, joined hands with famous athletes such as Yang Yang, Yang Wei, Wang Liping, Feng Kun and Guo Dandan to visit the affected teenagers in Ya 'an. In 214, an earthquake of magnitude 6.5 struck Ludian, Zhaotong City, Yunnan Province, and more than 1 million compatriots were affected. As a leading enterprise in the domestic sporting goods industry, Anta Sporting Goods Co., Ltd. took the lead in donating money and materials worth 5 million yuan to the earthquake-stricken areas, hoping to help the compatriots in the disaster areas rebuild their confidence and overcome the difficulties.