Q Station is a trademark applied for registration by Tencent Technology (Shenzhen) Co., Ltd. in June 2021.

According to public information, Tencent Technology (Shenzhen) Co., Ltd. has applied for the "Q Station" trademark. The international classification involves advertising sales, website services, etc. The current trademark status is displayed as "Registration Application". But so far, Tencent has not responded to the trademark "Q Station", and its future direction has not yet been determined.

If Q station really exists to benchmark station B in the future, integrating Tencent’s two-dimensional resources, and supplementing it with QQ’s huge traffic and social foundation, it may be only a few steps away from replicating station B. Only UGC content is left.

The reason why Tencent applied for Q station

For Tencent, it needs to use QQ to capture young users, consolidate its social empire, and form a group of young users using QQ to step into the Seamless migration after switching to WeChat. But the problem that QQ, which is already 22 years old, faces is that today’s post-00 generation will fall in love with QQ just like their parents, the millennials.

So Q station may be Tencent’s “secret recipe” to capture young people. As Millennials become the backbone of society, the two-dimensional culture represented by ACGN, which stands for Animation, Comic, Game, and Novel, has gained widespread popularity among today’s young people. influence, and what was once a “scourge” is now commonplace.

But young people who are in love with the second dimension now have a better choice like Bilibili, so they will naturally ignore QQ. The so-called retaining young users and consolidating Tencent’s community moat has become empty talk. crisis. In Tencent's eyes, since Station B is so popular among young users, wouldn't it be possible to re-create Q Station so that QQ can continue to be revitalized among young people?