It’s fake. The Tianjin Mixue Bingcheng company registered “Mixue Bingcheng” as a company name in an attempt to use trade name rights to fight against trademark rights, and “cleverly” misappropriated the real Mixue. Bingcheng product popularity. The company also stamped its full name on its products to avoid legal risks in an attempt to confuse the public. In fact, his own trademark is "Crazy Orchard". In addition, the company has been sued for "trademark infringement" and "unfair competition" by the holding company of the real Mixue Bingcheng. I have to say that this Tianjin company’s approach is both clumsy and very clever. Of course, it is indeed shameless. In addition, the relevant competent authorities that allow such names to pass the test should also reflect on it.