Answer:

The fine imposed by the Industry and Commerce Bureau for exaggerated advertising is reasonable.

The Reasonable Industry and Commerce Bureau is the government department in charge of market supervision and administrative law enforcement. Its main functions are:

1) Implement the industrial and commercial regulations of the national and provincial people’s governments and higher-level industrial and commercial administration agencies. The principles, policies, laws, regulations and rules of administrative management.

(2) Organize and manage the registration of industrial and commercial enterprises and units and individuals engaged in business activities (such as Qi Chuanghui Accounting Firm), determine the name of the registered unit in accordance with the law, review, approve, issue relevant certificates and licenses, and register them Supervise and manage registration matters and business activities.

(3) Organize, supervise and manage market competition in accordance with the law, investigate and deal with monopoly, unfair competition, smuggling and trafficking in the circulation field, and crack down on economic violations such as pyramid schemes and disguised pyramid schemes.

(4) Organize and supervise market transactions in accordance with the law, organize and supervise the quality of goods in the circulation field, organize and investigate counterfeit and shoddy goods, accept consumer complaints, organize and investigate cases that infringe on consumer rights, and protect operators and consumers Legitimate interests.

(5) Organize and implement the standardized management and supervision of various market operating orders; supervise and manage electronic network operating activities.

(6) Investigate and deal with trademark infringements, protect the exclusive rights to registered trademarks, supervise and manage the use and printing of trademarks; guide the work of trademark agencies.

(7) Organize and manage advertising approval, release and advertising business activities, and guide the work of advertising review agencies.

(8) Organize and implement contract administrative supervision, work with industry management departments to formulate contract model texts, guide contract authentication, supervise and manage the standard terms of consumer contracts, and organize the investigation and punishment of contract fraud.

(9) Supervise and manage brokers, brokerage agencies and related intermediary service agencies.

(10) Organize and manage the registration of chattel mortgages and organize and manage auctions.

(11) Implement supervision, management and comprehensive protection of corporate names, unique names, packaging, decoration, trade secrets, trademarks, etc. of well-known and famous products.

(12) Organize and manage the business activities of individual industrial and commercial households, individual partnerships, private proprietorships and private enterprises.

(13) Guide the work of affiliated institutions, associations, societies, and consumer rights protection committees.

(14) Undertake other matters assigned by the superior industrial and commercial administrative organs and the municipal people's government.