Due to the fierce competition among seed companies, various and colorful competition methods have emerged in the seed industry, among which the use of promotional materials is a very important one.

There are many companies that design packaging, posters, single pages and other promotional materials every year, and change the promotional materials every year, but the design is always so unsatisfactory.

I think, in fact, this is not a difficult thing. As long as we understand its essence, we can do it easily.

The first thing to point out is that the essence of promotional materials is to convey information

1. The information conveyed by placing a corn cob is: ear type, number of ear rows, firmness, and kernel color. .

2. Take a cross-section of corn: grain shape, grain length, shaft thickness, firmness, and grain color.

3. Place a whole corn plant (without peeling the ears):

Plant type, leaf type, plant height, ear position, and tassel root system.

4. A large transparent window is designed on the small corn packaging bag: the seed quality is good.

Then there is the adoption of transmission methods

: Due to the low cultural quality of farmers, it is wise to adopt the simplest, direct and clear transmission method. In fact, everyone is like this. I believe that no one would like to read those obscure insurance provisions unless they have to.

Finally, the amount of information in a promotional material should not be too large. It should have a prominent theme, a clear center, and strive to be generous, clear, clear, and concise. Avoid: chaos and complicated names.

Of course, in addition to the content introduced above, there are also: company trademarks, visual effects, color contrast, etc. No more introduction here.

Note: Many companies believe that poor sales are due to poor design of promotional materials. In fact, promotional materials are only one aspect. The size of sales is the result of the interaction of many factors and cannot be exaggeratedly attributed to promotional materials. Among the related factors that affect sales, it is incorrect to value or underestimate any factor. In addition, "convenience" is crucial in the design of packaging. Note: This article is a personal opinion, please correct me if there are any errors