Changing the trademark itself is a risky behavior, especially for enterprises with a wide range of information changes. Changing the trademark itself is equivalent to a new trademark, and they need to continue to apply to the Trademark Office for a new trademark. The change of trademark information itself requires the enterprise to go to the Trademark Office to change the trademark again, so we need to know in advance what actions will change the trademark and try to avoid some serious problems.
First of all, the first is to modify the font of the trademark. The font of a trademark should be determined at the time of application. After successful registration, we can only use the appearance at the time of application. If you modify the font or style of a trademark without authorization, this situation belongs to changing the trademark. At this time, if an enterprise wants to use this trademark, it needs to re-register with the Trademark Office, otherwise it may lead to infringement of other trademarks, and the trademark that is changed without authorization is not protected by law.
The second is to change the style proportion of trademarks. Because trademarks may be used in different packages and product shapes, many products may bear different trademark logos. Trademark law allows enterprises to enlarge and reduce trademarks according to their proportions, but it requires that they must be changed according to the ratio of 1: 1. If the enterprise modifies the proportion without authorization, it also belongs to the act of changing the trademark without authorization.
The third is the change of trademark information that will inevitably be encountered frequently. During the use of trademarks, with the development of enterprises, there may be changes in information such as address relocation. This situation is not as serious as above, but you must remember to go to the Trademark Office to make synchronous changes in time. If you change it without authorization and don't want to report it to the Trademark Office, it is also an unauthorized change of a registered trademark.
The fourth phenomenon is the color of the trademark. Many people may have a weak understanding of this and a strong sense of self-subjectivity. However, if the registered trademark of an enterprise is a black-and-white trademark, there is no problem in changing the color during use, and it is also recognized by the Trademark Office. But if it is a registered color trademark, it cannot be changed without authorization. Color The color of a trademark is fixed and cannot be changed without permission.
The fifth situation is relatively rare, but it is also something that we need to pay special attention to, that is, the elements of trademarks. The elements of a trademark can only be owned when we register, and we can't reduce or increase it privately when we use it in the future, otherwise we have no right to change the trademark.
Most trademark disputes occur after information changes, so if you confirm that a good trademark has been approved by the Trademark Office, you must understand the trademark law and standardize its use. As long as we use it correctly, even if something goes wrong in the future, others can only infringe on ourselves, but our trademark is protected by law. So if someone infringes our trademark, we can sue directly in accordance with the trademark law to protect our trademark.