1. Registration

The most important principle of brand naming is registrability. It was easy for us to register a brand 20 years ago; but it will be very difficult to register a brand 20 years later. The reason is that if you can think of a name, others may also have thought of it and registered it before you did. Generally, forward-looking companies will register all names of the same type to prevent competitors from taking a pass.

2. Positioning

In other words, the brand name should be related to your industry and category.

3. Easy to understand

Imagine that a consumer wants to introduce your product to a friend, but because your brand name is too convoluted and difficult to remember, he cannot express it. Transmission is interrupted. Therefore, it is particularly important to be easy to understand. Many advertisers (especially novices) are obsessed with giving literary names and do not understand that most consumers are just ordinary citizens.

4. Tonality

Brand tonality should be consistent with consumer tonality.

5. Visual

According to scientists’ research on the human brain, people tend to remember visual things more easily and are less sensitive to obscure concepts. Therefore, when naming a brand, attention should also be paid to visualization and image.

6. Story

If the product has a story and feelings during the creation process, it may be reflected in the brand name, which will be more beneficial to subsequent marketing and promotion. After all, a product with a story and emotions is usually more likely to arouse consumers' interest.

7. Lenovo

Brand association means that consumers will associate other things when they see the brand name, and the quality of this thing will directly affect product sales. This association is often "deep-rooted" and can influence consumers' purchasing behavior.

8. Characteristics

Like people’s names, most brand names also have obvious gender or age characteristics. The advantage is that they can shorten transaction time.

9. Communication

The principles of brand building and naming are the same. No matter how good the name is, it needs to be integrated and communicated in order to be recognized and understood by people.