Recently, Tencent Technology (Shenzhen) Co., Ltd. applied for the "payment points" trademark. The application date is April 9, the international classification is communication services and financial property management, and the trademark status is "pending". Alipay's Sesame Points have been running for some time, and certain requirements have been set for Sesame Points when using Alipay's various credit products and functions. Last year, WeChat finally launched its own credit rating score. There are two ways to turn on payment ratings. One is to check after the user upgrades the WeChat version, and the other is to automatically turn on the payment score when using WeChat's third-party credit service. Currently, the payment point supports more than 1,000 credit businesses. For example, users who pay a certain amount of points can use WeChat to open an exclusive bicycle without paying a deposit. It is also possible to use the payment points to check into the hotel without requiring a deposit. There are also many stores that offer exclusive bank charges and can be paid with deposits for free.

Trademarks can not only distinguish a company from its peers in Internet promotion, but can also highlight the strength of its own company. Consumers use brands to differentiate themselves when choosing services and products. Not only can businesses with a trademark legally market and sell their products, but they can also show that they are committed to doing a good job. Since there are countless cases where trademarks have caused huge losses to companies, and even brought catastrophic disasters to companies, company founders must have trademark awareness and strengthen trademark knowledge in order to develop better. Internet promotion requires registering and publishing information and products on various platforms. With more and more attention paid to intellectual property and the improvement of intellectual property laws, many platforms now require trademark certification. Enterprises without trademark certification cannot be well promoted on the Internet.

Trademark knowledge is the most important thing. Marketing planning companies usually review the brand name first when receiving a case, and some even ask the company to change the brand. For example, "Double Seed" was renamed as "True Kung Fu", and the brand name is very knowledgeable. It plays a decisive role in the development of enterprises. Only with a good brand can there be better development.

It seems much easier to register a trademark name. Check whether the trademarks are the same and similar, choose the corresponding category, and protect similar categories. Although trademark registration is easy, brand protection is very important. Fair use and compliance, and always be vigilant to prevent trademark invalidation. The value of a trademark is very high, which can be measured by all the marketing expenses in our business process and our daily turnover. Brand protection and brand layout are particularly important for enterprise development! We must systematically study trademark law and trademark review standards so that we can go further on the road of entrepreneurship and have more famous brands, well-known trademarks and century-old brands.