Zhejiang Province July 2007 Higher Education Self-study Examination Logo Design Questions

Zhejiang Province July 2007 Higher Education Self-study Examination

Logo Design Test Questions

Course Code: 00718

This test paper is divided into A, For Paper B, candidates who use the 2001 version of the textbook should take Paper A, and candidates who use the 2003 version of the textbook should take Paper B; if they take both Papers A and B, they will be scored as Paper B.

Paper A

1. Single-choice questions (this major question has 5 small questions, each question is worth 2 points, ***10 points)

Only one of the four alternatives listed in each question meets the question requirements. Please fill in its code in the brackets after the question. There will be no points for incorrect selections, multiple selections or no selections.

1. The two industrial revolutions of ______ have made European countries represented by Germany, Britain and France leap to the forefront of the world in science, culture, economy and other aspects. The art of using and designing logos has also developed accordingly.

A.18th century to 19th century

B.17th century to 18th century

C.16th century to 17th century

D .19th to 20th century

2. The oracle bone inscriptions of the Yin and Shang Dynasties in my country, the papyrus of ______ and the cuneiform writing of Babylon are the oldest that we know of and have deciphered in the world so far. Three languages.

A. Ancient Rome

B. Ancient Inca

C. Ancient India

D. Ancient Egypt

3. In the "______" of Xi'an, known as the "Yangshao Culture", there are images of birds, fish, frogs, human faces and fish patterns on primitive painted pottery.

A. Banshan Ruins

B. Dawenkou Ruins

C. Banpo Ruins

D. Heishan Ruins

4. The symbol of color is formed by traditional culture and people's ______ of color in natural life.

A. Psychological impression

B. Physiological influence

C. Habit

D. Personal preference

5. The research and application of logo color, while emphasizing its symbolic nature, the ______ function of color is another important factor in achieving the logo effect.

A. Sense of warmth and coldness

B. Visual communication

C. Aesthetics

D. Practicality

2 , noun explanation (this major question has 2 small questions, each question is 5 points, ***10 points)

1. Logo

2. The positive and negative shapes of the logo Utilization of

3. Essay question (10 points for this major question)

Please discuss the pros and cons of using text to form a logo.

4. Logo design (70 points for this major question)

Use geometric figures to form a logo and design the logo of Zhejiang Art Museum.

Design requirements:

1. The graphics are abstract geometric shapes with aesthetic value.

2. The logo design is original, novel and unique.

3. The form and theme are unified.

4. All parts of the logo should be integrated and unified.

5. The logo shape is concise and concise.

6. The size of the logo is about 10×10 (cm).

7. Attached design description text.

8. Logo color matching is limited to three sets or less.

Paper B

1. Single-choice questions (this major question has 5 small questions, each question is worth 2 points, ***10 points)

1. A trademark is a ______ mark of an enterprise, product or business industry.

A. Intuitive

B. Indicative

C. Visualization

D. Aestheticization

2. With the improvement of the market, the widespread application of computer technology, and the substantial improvement of copying technology, technical possibilities have been provided for the reproduction of logo designs in various logo forms and styles. This has brought about the development of the form and style of logo design in the direction of ______.

A. Complexity

B. Diversification

C. Simplicity

D. Personalization

3. The premise of communication is that both the communicator and the target of communication must have

A. The same aesthetic trend

B. Similar social background

C. A common understanding of things

D. A common meaning space

4. Text signs have language form, ______, and graphic form at the same time.

A. Semantic form

B. Phonetic form

C. Symbolic form

D. Aesthetic form

5. In addition to using scientific numerical values, symbols and other marking methods, standard colors also need to be ______ for reference when making application design projects.

A. Print color code

B. Pay attention to contrast

C. Add instructions

D. Print manual

2. Explanation of terms (this major question has 2 small questions, each question is 5 points, ***10 points)

1. Trademark

2. Design of logo information symbols

3. Essay question (10 points for this major question)

Please talk about the precautions for sketching.

4. Logo design (70 points for this major question)

Try to design a new logo for the Agricultural Bank of China.

Existing logo of Agricultural Bank of China (black draft)