People always like the new and hate the old. If there is a chance to choose, the new will naturally be better than the old, but this is not absolute for trademarks. "Old trademark" refers to Guo's trademark that has been used (not a trademark that has been registered for a long time). These used "old trademarks" are more valuable due to the small degree of recognition they have gained from being used. So how to determine the value of an “old trademark” in trademark transfer?

If you want to judge the value of an "old trademark", Bajie Intellectual Property Trademark Network tells you how to judge:

1. Trademark application time

Most The simple point is that the earlier a trademark application is filed, the higher its value. The earlier the "old trademark" is registered, the longer it will be used and the higher its popularity will be. "Old trademarks" can be said to be "the older they are, the more popular they are."

2. Look at the types of trademarked goods and services

Goods and service trademarks are divided into 45 categories, including popular and unpopular ones. Generally speaking, due to the large number of registrations, it is difficult to successfully register trademarks in popular categories, so the value of such trademarks is relatively high. For example: Category 25 (clothing, shoes and hats), Category 30 (convenience food), Category 3 (daily necessities), Category 9 (electronic computers), Category 20 (furniture), Category 35 (advertising sales), etc.

3. On the validity period of registered trademarks

Article 39 of the "Trademark Law" stipulates: "The validity period of a registered trademark is ten years, calculated from the date of approval of registration."

When a registered trademark expires, the applicant can renew and continue to enjoy the exclusive rights to the trademark. The longer the validity period of a registered trademark, the higher its value. After all, no one wants to spend money renewing a trademark after purchasing it at a high price.

4. Take a look at the process of trademark registration

Generally speaking, the more processes there are for trademark registration, the less stable the trademark will be and its value will be relatively small. Trademarks with more procedures, more objections, and invalidity claims should not be chosen!

If you are still unsure about measuring the value of a trademark, please feel free to contact the online customer service of Bajie Intellectual Property Trademark Network to communicate with our senior professional consultants!