Main listed companies of real estate brokers:? World Union Real Estate (2285), I love my family (56), High-tech Development (628), Sanxiang Impression (863)

Core data of this article:? The development history of China real estate brokerage industry, the number of real estate intermediary service enterprises in China, the number of real estate intermediary service employees in China and the transaction scale of China real estate brokerage business

The real estate brokerage industry in China has gone through four stages so far: the recovery period before 1998, the rapid development period from 1998 to 28 and the industry from 28 to 211.

The online real estate trading platform began to appear after p>211, which marked the emergence of the business model of real estate transaction O2O. Fangduoduo, Q Fangwang, Ping An Haofang, Love Me, Love Me, Home Link, etc. have been established one after another. With the merger and joining of small and medium-sized enterprises in the industry, the concentration of the industry has been rising. For example, 58 Anjuke Real Estate Group was established by acquiring Anjuke in the same city. At present, the industrial chain of intermediary industry has formed a development pattern of "small and medium-sized enterprises+large brand companies +O2O platform".

Chart 1: The development history of China real estate brokerage industry

The scale of intermediary service industry is constantly expanding

With the rapid development of real estate market, the scale of brokerage industry is constantly expanding. According to the results of the fourth economic census, by the end of 218, there were 26, real estate intermediary service enterprises in China, with a compound annual growth rate of 18.13% from 24 to 218.

national bureau of statistics chart 2: the number and growth rate of real estate intermediary service enterprises in China in 24 and 218 (unit: 1,, %)

by the end of 218, there were 1.583 million real estate intermediary service employees in China, with a compound annual growth rate of 14.6% from 24 to 218.

national bureau of statistics chart 3: the number and growth rate of real estate intermediary service employees in China in 24 and 218 (unit: 1, people, %)

with the rapid development of the real estate market, the scale of the brokerage industry has been continuously expanded, and the penetration rate of new houses has increased rapidly. According to the Shell Prospectus, China's housing transaction volume through the residential brokerage service platform increased from 3.2 trillion yuan in 214 to 1.5 trillion yuan in 219, with a market penetration rate of about 47.1%. In 22, the transaction volume of China real estate brokerage business is about 11.5 trillion yuan, and the market penetration rate is about 49.6%.

Chart 4 of Shell Prospectus: Transaction scale and penetration rate of China real estate brokerage business from 214 to 22 (unit: trillion yuan, %)

Among them, from 214 to 219, the scale of stock houses sold through intermediaries increased from 2.2 trillion to 5.9 trillion, with an average compound annual growth rate of 21.6%, and the penetration rate reached 88.1% in 219; The scale of new houses sold through intermediaries rose from .6 trillion to 3.6 trillion, with a compound annual growth rate of 43.1%, and the penetration rate reached 25.9% in 219.

Chart 5 of Shell Prospectus: Transaction Volume of China Real Estate Brokerage Subdivision from 214 to 22 (unit: trillion yuan)

-For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Real Estate Agency Service Industry by Forward-looking Industry Research Institute.