This is a brand rule. In fact, this rule has always existed in the filming of film and television works, and it was accidentally exposed by a director recently.

1. Avoid the adverse effect caused by publicity

Good acting? Bad character? It often makes the audience dislike it, and this disgust may directly spread to all the peripheral products of the character, including what the character used in the play. Apple asked the bad guys not to use the iPhone because they were afraid that their products would be affected in the play? Bad character? As a result, the sales of products are affected. So Apple banned the bad guys from using the iPhone, so as to prevent people from spreading their disgust to the iPhone.

2. Create a good product image

Only let? Good people? Use iPhone instead of letting it? Bad guys? With the iPhone, let everyone see that the role of the iPhone is positive, and create a positive image for the product. After all, in suspense movies, the mobile phone has always been a very important existence, and it may even deduce the development of the whole plot. Bad guys? IPhone is also used to avoid people seeing it? Bad guys? You can do some bad things with the iPhone, which will damage the product image and thus affect sales.

3. Use positive people to promote sales

There are also some positive people? Carrying capacity? Since we want the role to promote the iPhone, we should of course choose a better role than a bad one. So Apple only lets good characters use the iPhone, just for everyone to see? Wow! Hero with the same mobile phone! ? , thus driving the sales of products, the more popular the positive figures, in fact? Carrying capacity? The more sufficient it is, just as the film and television company will launch the periphery of the role after filming a good movie, that is, it will use the ability of the role itself to bring goods.

Although I personally think that Apple's approach is a bit? Too much? But I have to say that there is some truth in their rules. After all, for some viewers who are deeply involved in the play, they may really dislike some real-life things because of a certain role, so this regulation of Apple is indeed to prevent some hidden dangers, but I don't think there are many such situations, so it is not necessary to specify such a regulation.