On July 2, 1997, Jialishi Chemical Industrial Co., Ltd. was established in Shunde City, the hometown of coatings. In August of the same year, Jialishi multi-purpose adhesive was launched and was widely recognized by the industry and consumers. To influence and establish the brand, in November 1998, Jialishi Company introduced two automatic production lines from Germany and Sweden, and expanded the factory and warehouse area to 120,000 square meters to achieve a leap forward in industrial scale. In 1999, when Beijing's Great Hall of the People was undergoing a comprehensive renovation to celebrate the 50th anniversary of the founding of the People's Republic of China, a public bidding process was held. Jialis won the bid with its comprehensive advantages, and its brand awareness and product credibility continued to rise.
In order to further increase product influence and popularity, in 2000, Jialishi established offices across the country and improved its marketing network. The first batch of 30 fully functional service centers were put into use in 30 provinces, municipalities and autonomous regions across the country. , various paint dealerships, safe chain stores, and specialty stores quickly spread across urban and rural areas across the country. At this point, Jialishi's tentacles began to spread across the country, and her reputation was also resounding across the country.
In the same year, Jialishi passed the ISO9001 international quality system certification at one time.
In January 2001, Jialishi's interior and exterior wall latex paint products passed the China Environmental Labeling Product Certification Committee.
In August 2001, Jialishi latex paint was listed as a recommended product for residential construction in 2001 by the Ministry of Construction.
In September 2001, in order to meet the needs of continuous market expansion brought about by the re-upgrading of the brand, Jialishi's 8,000 tons/year epoxy floor coating production line was put into use.
In 2002, Jialisi brand interior and exterior wall latex paint was reviewed by experts and conformed to the standards of GB18582-2001, GB/T9756-2001, and GB/T9755-2001.
The expansion of the production base, the intensive marketing network, various major certifications, and the numerous qualifications awarded have created the brand image of Jialishi, and Jialishi has become one of the well-known brands in the coating industry.
Jialisi has become one of the well-known brands in the paint industry, but is proud of its achievements and is holding back. The enterprising people of Jialisi have launched a new round of entrepreneurship to impact the paint industry. At the peak of the brand, in 2003, Jialis Company hired many well-known consulting companies such as domestic first-class human resources consulting companies, marketing management consulting companies, production management consulting companies, and brand management communication companies to serve Jialis. The company's second entrepreneurial work has reached a climax.
From April to June 2003, Jialishi successively held personality storm actions in Taiyuan, Dalian, Chengdu, Huizhou and other cities to advocate green home decoration and established a good reputation among consumers and home decoration companies. reputation.
Completely passed ISO14001 environmental management certification on December 4, 2003.
In February 2004, Jialishi's PU paint series achieved another breakthrough and won the China Environmental Protection Product Certification issued by the Bid Winning Certification Center.
In March 2004, it won the letter of sponsorship from the Painting Professional Committee of the Guangdong Paint Industry Association.
In June 2004, the company officially launched the ERP project.
In October 2004, it won the title of China's Integrity Enterprise Unit.
In November 2004, it won the title of China’s Outstanding Enterprise Unit.
In December 2004, it received the China Compulsory Product Certification Printing/Molding Mark Approval Certificate issued by the China Certification and Accreditation Administration Commission.
In December 2004, it obtained the China Antibacterial Mark Product Approval Certificate.
In April 2005, it was awarded China’s AAA credit reputation enterprise.
In June 2005, it was awarded the contract-abiding and credit-worthy enterprise.
In July 2005, it won the title of China's Famous Brand.
In August 2005, it won the title of China's 500 Most Valuable Brands in 2005.
In March 2006, it won the honorary certificate of being ranked among the top 100 companies in China's paint, ink, pigment and similar product manufacturing industry by sales revenue.
In December 2006, it won the title of national inspection-free product
On January 25, 2007, the CCS three-point and one-line marketing model of the Unisplendour Avenue model was officially promoted.
In July 2007, we worked together with Degussa, a famous German raw material supplier, to create my own home color solution.
On January 17, 2008, we advocated treating people well. Harmonize the family brand values, hold car-free environmental protection activities, and take the initiative to assume the social responsibility of energy conservation and emission reduction
On February 26, 2008, the group officially signed a contract with the Suqian Municipal Government of Jiangsu Province, investing 2 billion yuan Create an 800-acre production base industrial park
On April 30, 2008, Jialishi was rated as one of the top ten outstanding brands in the Zhejiang paint market
On July 1, 2008, Jialishi Lishi pioneered the enterprise standard for odor-free wall paint, laying a good foundation for the new national standard for odor-free products
On March 15, 2009, Lishi won the protection certificate issued by the China Consumer Protection Foundation Consumer Rights 3.15 Credit Brand Title
On June 7, 2009, the group invested 2 billion yuan to build an 800-acre industrial park in Chongzhou, Sichuan.
As one of the top ten paint brands in China, Jialishi has clearly set the goal of building a high-end brand in the industry at the beginning of its establishment. After more than ten years of accumulation, it has created great brand influence. However, as people's brand awareness continues to increase, Jialishi realizes that it needs to further expand the influence of the brand and make Jialishi's high-end, noble, healthy, environmentally friendly and LOHAS brand positioning more prominent. In 2009, Jialis hired double movie star Li as Bingbing's spokesperson, which injected infinite vitality into the further development of the brand. Jialis' brand image has been growing rapidly!
On August 26, 2009, Jialishi Paint entered the government procurement list of environmental labeling products
In December 2009, Jialishi Paint won the award from the China High-Tech Construction and Building Materials Industrialization Committee Awarded the honorary title of "Top 10 Enterprises in China's Paint Industry".
On January 5, 2010, Jialishi Paint won the "Consumer Favorite Brand" and "The Most Low-Carbon Environmental Contribution Award". Zhang Wenhui, general manager of Jialishi Paint, won the title of "Industry Outstanding Person of the Year".
On January 16, 2010, Jialishi Paint joined hands with Li Bingbing to launch the "Lohas Tree Planting and Low-Carbon Life" launching ceremony at the Shunde Sheraton Hotel
On March 26, 2010, The groundbreaking ceremony of the company's Chongzhou Industrial Park was held grandly. This is another major move after signing the contract with Suqian at the beginning of the year and investing huge sums of money to build the Suqian production base.
On May 20, 2010, the second season of the Jialishi Paint online prize-giving activity "Looking for the low-carbon star of Jialishi Paint, winning air conditioners and traveling to the World Expo" was launched.
On June 23, 2010, Jialishi Paint won the title of "Top Ten Home Wood Paint Brands in 2009".
On July 2, 2010, Jialishi Paint was awarded the "China Environmental Labeling Product Certification" issued by the Ministry of Environmental Protection
On September 15, 2010, Jialishi and Li Bingbing joined hands to The China Greening Foundation donated the first batch of 20,000 trees to establish the "Jialis LOHAS Ecological Forest" in Ordos.
On January 16, 2011, Jialishi teamed up with the China Greening Foundation to adopt a giant panda at the Bifengxia Panda Base in Ya'an, Sichuan, and named it "Jiajia".
In March 2011, Gallic joined hands with the China Greening Foundation and spokesperson Li Bingbing to launch the "Lights Out for Earth Hour" event on the Internet and terminals.
On May 1, 2011, Jialishi once again joined hands with the China Green Foundation and large online media such as Baidu, Sina, Tencent, and Sohu to launch the "Planting Trees for Love" campaign on the Internet. At the same time, the country Terminals all over the country have also launched this activity.
On June 28, 2011, at the 2011 "8th" World Brand Conference China's 500 Most Valuable Brands Press Conference, Jialishi Paint ranked 306th with a brand value of 3.592 billion yuan, becoming the paint One of the most valuable brands in the industry.
On June 29, 2011, Jialishi was at the Huicong.com Paint Summit Forum with the theme of "Innovation, Harmony, Responsibility, and Influence" and the 5th Top Ten Paint Brand Selection and Award Ceremony in 2010 , was rated as "Top Ten National Home Furnishing Wall Paint Brands" and "Top Ten Home Furnishing Wood Paint Brands".
In July 2011, Jialishi Paint renewed the contract with international superstar Li Bingbing and continued to lead a noble life.
In August 2011, the "3+3 Sticky Marketing" course of Jialishi was rolled out in key markets across the country. The general manager of the business unit gave the class in person, allowing dealers to see Jialishi Paint more clearly. Profit direction and master the methods to increase profits.
In September 2011, the business manager training of "High-end Rising Talent First" of Jialishi came to a successful conclusion in Taiyuan, Shanxi Province, a model market.
On October 28, 2011, Jialishi participated in the Sohu.com South China Home Furnishing Industry Development Summit and the 2011 South China Home Furnishing Awards Ceremony for the New Century and New Decade, and won the "2011 China Home Furnishing Star Product Award" and the "2011 China Household After-sales Service Award", and returned home with great honors!
In November 2011, Jialishi Paint was ranked among the "Top Ten Paint Brands in China", "Top Ten Engineering Paint Brands in China", "Top Ten Home Decoration Paint Brands in China", and "Top Ten Paint Brands in China" on China Brand Network Nine lists of "Big Furniture Paint Brands", "China's Famous Paint Brands", "China's Top Ten Paint Brands", "China's Top Ten Latex Paint Brands", "China's Top Ten Water-based Paint Brands", and "China's Top Ten Oil-based Paint Brands" one.
In December 2011, Jialishi Paint won the "Most Fashionable Home Brand" and "The Most Environmentally Friendly Home Brand" at the Tencent Home Furnishing Annual Conference and the "Most Favorite Home Furnishing Brand by Tencent Netizens" Award Ceremony , "Netizens' Favorite Paint Brand" three major awards, general manager Mr. Zhang Wenhui won the "Home Furnishing Industry Pioneer of the Year" award
In December 2011, the Jialishi Business Department and the Construction Paint Center started to coordinate The color training course "Rainbow Plan" invites some key customers across the country to come to the company to participate in color training. On January 4, 2012, all colleagues of Calis gathered at the Shunde headquarters of Calis Paint in Foshan to participate in the year-end conference with the theme of "Winning in high-end and profiting from luxury" to talk about the future!
In February 2012, the 2012 Jialis Gold Medal Dealer Conference came to a successful conclusion at the Yellow River Kyoto Hotel, a star hotel in Taiyuan, Shanxi. At the conference, a decoration paint product promotion conference and a wallpaper project conference were held. , has been unanimously sought after by dealers, and has a good start in sales in the Year of the Dragon.
In February 2012, Jialishi won the "2012 Home Furnishing Best Service Innovation Award" from NetEase Home, which added to the reputation of Jialishi brand service.
In March 2012, the Jialishi Tmall home flagship store was upgraded and opened.
In March 2012, the "Longteng Plan" of Jialishi furniture paint was successfully piloted in Xianghe, Hebei, and was favored by furniture factory customers.
In April 2012, Jialishi joined hands with Tencent Video to appear in "Happy Camp" and "If You Are the One", using precise online media as a platform to achieve brand takeoff.
In May 2012, Jialishi Paint cooperated deeply with Sohu, and launched the Family Emotional Theater as a title. They joined forces to recruit potential intended users in an all-round way, further enhancing the popularity and reputation of Jialishi Paint!
In May 2012, the "Jia Tu Li" service of Jia Li Shi's old home renovation was successfully piloted in Taiyuan, Shanxi, and began to be promoted nationwide.
In June 2012, great news came from the "9th World Brand Conference" held in the World Brand Laboratory. The value of Jialishi Paint increased significantly to 4.825 billion, firmly ranking at the forefront of the coatings industry.
In July 2012, at the China Enterprise Low-Carbon Management and Action Forum, several products of Jialishi Paint passed the first batch of CQC product carbon footprint certifications in Guangdong, enriching the database resources and making coating products low-carbon. There are clear measurement standards for faster.
In August 2012, "A Water-Based Wood Paint and Its Preparation Method" developed by Gallic engineers passed the certification of the State Intellectual Property Office and was issued an invention patent certificate, which continued to vigorously develop for Gallic. The water-based paint direction brings a lot of momentum.
In September 2012, Jialishi Paint and its spokesperson Li Bingbing called for rational patriotism and practical actions to defend the Diaoyu Islands.
In September 2012, Jialishi Paint won the bid for the 100,000-square-meter exterior wall project of the Shangri-La Hotel, the most luxurious hotel in Asia, in Fujian, becoming another milestone in the Jialishi project case.
In October 2012, Jialishi was selected into the third batch of postdoctoral innovation practice bases announced by Guangdong Province and became the postdoctoral innovation practice base of South China University of Technology.
In November 2012, the invention patent of "Acid Rain Resistant Elastic Exterior Wall Latex Paint" of Jialishi's company was awarded a patent certificate issued by the State Intellectual Property Office, numbered 1042676, which once again confirmed that Jialishi Shiqi has strong technical research and development capabilities.
In December 2012, Jialishi Paint was rated as "China's Well-known Trademark" by the State Administration for Industry and Commerce! In January 2013, Jialishi Paint comprehensively upgraded its regular product packaging, adding barcodes and QR codes for double anti-counterfeiting and safeguarding genuine quality.
In March 2013, the Kalisi Paint Apple system APP was launched, allowing people to taste the Kalisi paint on their fingertips anytime and anywhere. This is the second time that Jialishi Paint has tested the waters of Weibo marketing and WeChat marketing for information dissemination.
In April 2013, Jialishi Paint was concerned about the Ya'an earthquake, and joined hands with the Red Cross Society of Western Hunan Autonomous Prefecture to conduct a public welfare auction at Qianzhou Century Plaza in Jishou City. All public welfare funds raised from the auction were donated to the Ya'an earthquake-stricken area in Sichuan. .
In May 2013, the promotion meeting of the breathing Jialis "diatom mud" wall paint was launched in Nantong, Jiangsu, and was highly recognized by the dealer association.
In June 2013, Jialis ranked among China’s 500 Most Valuable Brands for the third time, with its brand value jumping to 5.487 billion yuan.
In July 2013, Jialis Qi adopted the "little daughter" born in 2012, the first giant panda returned from overseas, "Huamei" - and renamed it "Jiajia" as her official name and included it in the panda genealogy. The donation fee will be used for scientific research and protection of giant pandas. Feeding and management, etc., make "Jiajia" feel double the "maternal love".