1. It is difficult to register graphic trademarks, and the number of registered trademarks is large. The existing trademark database data is also very huge. In trademark registration, in order to improve the success rate of registration, better query names are needed. Graphic censorship has a greater impact on subjective judgment, because graphics, like words, can also be queried, but whether the graphics are similar or not has a greater impact on the examiner's subjective judgment. In this way, it is difficult to judge whether your trademark pattern is the same or similar to an existing trademark pattern, which greatly improves the difficulty of registration and the probability of rejection.
Even if your application is approved, the possibility of others accusing you of trademark infringement will greatly increase in the future. For example, McDonald's has successfully prevented other trademarks from using gold bow patterns similar to its trademarks in court several times. This means that the owners of these trademarks must give up their current registered trademarks, redesign and apply for new registered trademarks.
3. One of the most important criteria to judge whether a trademark is similar is to see whether its words are similar to those in other trademarks. If you successfully register a word mark, you have actually deprived others of the right to use the same name to promote their products or services, no matter how different their trademarks are from yours. This has actually achieved the purpose of your trademark registration.
If the registration is successful, you need to apply for a new trademark when you need to modify the trademark pattern in the future. History has proved that the frequency of trademark pattern modification is much greater than that of trademark text modification.
In addition, word mark is easier to identify. Whether it is a combined trademark or a single graphic trademark, the recognition degree is not high, which is not conducive to the promotion and development in the later period. Graphics with high recognition often cannot be registered, or the cost of trademark transfer is extremely high.