1. The value of Chinese time-honored brands ① Economic value The golden signs of century-old brands can not only bring huge wealth to enterprises, but also increase the value of intangible assets for enterprises. ② Social value Time-honored brands carry the essence of traditional Chinese culture and are the historical accumulation of urban culture and national culture. The corporate culture of time-honored brands of "no deception" and "sincerity and trustworthiness" affects the social atmosphere. my country's traditional time-honored enterprises refer to names, well-known trademarks, and traditional shops with a development history of more than 50 years, exquisite craftsmanship and technology, good product quality, reflecting local characteristics and high product brand reputation, and still enjoying high visibility at home and abroad. and craftsmanship. Usually refers to enterprises that were recognized by the corresponding commercial management departments at that time and enjoyed local reputation before 1956, and are still developing today, involving production, life, economy, culture and other fields. They have attracted a group of unique consumer groups with their decades and centuries of historical brands and well-known business reputation. 2. Conditions required to apply for a Chinese time-honored brand: Have trademark ownership or right to use; The brand was founded before 1957 (inclusive); Inherit unique products, skills or services; Have a corporate culture that inherits the excellent traditions of the Chinese nation; Have Chinese national characteristics and distinct regional cultural characteristics, with historical and cultural value; with good reputation, widely recognized and praised by society; with relatively controlling shares of domestic capital and capital from Hong Kong, Macao and Taiwan, good operating conditions, and strong sustainable development capabilities. 3. Relevant knowledge about applying for Chinese time-honored brands: In addition to submitting the "Declaration Form for "Chinese Time-honored Brands"", enterprises applying for "Chinese Time-honored Brands" should also provide the following materials: First, the application documents from the prefecture-level and municipal-level commercial authorities (for enterprise application materials Confirmation of authenticity); second, a copy of the industrial and commercial business license and legal person code certificate; third, a copy of the relevant documents for trademark registration; fourth, the balance sheet and profit and loss statement (with financial seal) for the past three years; fifth, past dynasties The introduction and development of the inherited products, skills or services, together with the founders, heirs and certification materials; Sixth, the introduction of the corporate culture passed down through generations and relevant certification materials; Seventh, the social honors obtained by the enterprise and relevant certification materials. What are the value aspects of Chinese time-honored trademarks? Such trademarks not only play a key role in my country's economic and social development, but also play a more positive role in my country's brand operation. Relevant trademarks should be actively operated to develop better in the real economic market and actively promote the branding of our country.