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Is foreign trademark protected in China?
Legal analysis: trademark registration protection is regional, and it is protected by the laws of which country it is registered in. Trademarks registered abroad can be used in China without showing any certificates. But it is not protected by law in China. Therefore, foreign brands also need trademark registration and exclusive rights to enter the domestic market, otherwise they will not be protected by law. Many foreign brands registered domestic trademarks even before entering the China market, saying that trademarks are market access cards and umbrellas is not an exaggeration.

Legal basis: Trademark Law of People's Republic of China (PRC).

Article 17 Where a foreigner or foreign enterprise applies for trademark registration in China, it shall do so in accordance with the agreement signed between the country to which it belongs and People's Republic of China (PRC) or the international treaties to which it is a party, or in accordance with the principle of reciprocity.

Article 18 When applying for trademark registration or handling other trademark matters, you can handle it yourself or entrust a legally established trademark agency to handle it. If a foreigner or foreign enterprise applies for trademark registration and handles other trademark matters in China, it shall entrust a legally established trademark agency to handle it.