Depending on the registration category, the following signs in Article 11 of the Trademark Law shall not be registered as trademarks:
(1) Only the common name, graphics, and model of the product;
(2) Only directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;
(3) Lack of distinctive features.
Note that this is the common name of this product. The common name of this product can be used on other products.
For example, "Cultural Media" brand bicycles can be registered, but "Cultural Media" advertising companies cannot.