Legal qualifications and certificates, product quality and business model, sales and evaluation performance.
1. Legal qualifications and certificates: Amazon has high requirements for merchants’ qualifications. They need to provide detailed personal and company information, ID cards, business licenses, tax registration certificates and other documents, as well as legal trademarks. rights, patents and other intellectual property rights to ensure that the goods sold are legal.
2. Product quality and business model: Amazon attaches great importance to product quality. Merchants need to provide high-quality product pictures and detailed descriptions, as well as after-sales guarantee measures. Amazon encourages innovative business models, and merchants need to provide detailed business information. plans and sales figures to prove its legitimacy and strength.
3. Sales and evaluation performance: Amazon provides a fair and just sales and evaluation system. Merchants need to have good sales and evaluation performance to gain more exposure and traffic. Merchants must fully understand Amazon's sales. Rules and evaluation standards to avoid being blocked by Amazon and deleting products.