The sports brand with three arrows is Descente.

The three-arrow form of its LOGO represents three important skills in skiing - "high-speed straight sliding", "crossing" and "side sliding". It represents that Descente started with The brand gene of skiing and the spirit of pursuit of excellence and bold innovation. The DESCENTE brand was formerly known as Ishimoto men's clothing retail store, which was founded by the famous Japanese entrepreneur Mr. TAKEO ISHIMOTO in Osaka, Japan.

In order to promote the brand spirit of DESCENTE, Mr. Ishimoto invited Japanese skier Kazuyoshi Nishimura as a brand consultant to launch a ski wear series. The DESCENTE trademark was successfully registered in 1961, and the brand was officially launched at the same time.

Japanese sports brand Descente’s first store in Xiamen, Vientiane City Store, officially opened. On the day of the event, brand friend Zhang Jike, the world table tennis champion, parachuted into the event site to witness another brand milestone together with Mr. Ding Shizhong, Chairman and CEO of ANTA Group, and Mr. Liang Xiazhun, President of Descente (China) Co., Ltd.

DESCENTE brand history

DESCENTE has cooperated with many national teams since its inception, as the Swiss Alpine Ski Team, the Spanish Alpine Ski Team, the Canadian Chase Ski Team, the German The official sponsor of national teams such as the bobsleigh team, DESCENTE has undoubtedly won the trust of international ski athletes and teams. The concept of insisting on developing innovative sports products has also allowed Descente to gain the following of more and more sports enthusiasts.

In 2015, the 80th anniversary of the brand’s birth, “DESCENTE GOLF” was officially launched as an independent brand under DESCENTE. DESCENTE GOLF has chosen professional golfers Danny Willett and Nelly Korda, who have won multiple golf competition championships, as its spokespersons to create a "Desante-style" authentic golf experience.

In 2016, DESCENTE officially entered the Chinese market, and the company's headquarters is now located in Shanghai. The accessories, clothing, footwear and other products operated by DESCENTE provide Chinese consumers with different series of sports equipment such as skiing, running, comprehensive training and sports and leisure.