First of all, although most people like Nike shoes very much, they don't know Nike shoes very well. The imitation technology of most businesses is very powerful. For novice Xiaobai, after buying, it is impossible to tell whether the shoes he bought are fake or not, because the appearance is basically the same. Therefore, the first reason why merchants dare to say that their products are genuine is that it is not Nike's true love powder that bullies many consumers, and it is impossible to tell the difference between halal goods and fakes.
Secondly, Nike, an internationally renowned brand of sports shoes, has a very hot entrance. For example, if you want to buy the latest version of Nike sneakers for boys, most of them are fake Nike shoes with high sales volume, or genuine Nike shoes with high prices. With price comparison, some people who are not rich at hand may accidentally choose cheap fakes, so the second reason is that personal assets are not enough.
Finally, a small number of people like Nike only because Nike shoes are well-known. Wearing Nike shoes makes them feel twice as proud when they walk on the road. This group of people just took a fancy to Nike's trademark, so they can buy "Nike" cheaply, so why bother to investigate the authenticity?
In short, the reason why businesses dare to be so rampant may be: the buyer's economy, novices can't distinguish between halal goods and fakes, and consumers only pay attention to trademarks. Especially for fake brand-name shoes with superb imitation technology, they are sought after by many people.