The new logo interprets the concepts of circle and connectivity in form and meaning. As the main visual tone of the logo, "circle" embodies the group's determination to integrate industries and lay out the world. At the same time, the inclination of the letter "YT" highlights people's speed and timeliness.
The color follows the tone of purple and orange, which is warm and calm.
The upgrading of Tong Yuan's brand image can be said to be another milestone in its development history, and it has also caused quite a stir in the industry.
However, there are also many people who eat melons and say: Why do business owners always change their LOGO? This will add a lot of trouble, not only consuming a lot of manpower, material resources and expenses, but also facing certain risks. Is it "fools have more money"?
So, why do you want to find yourself suffering?
Although these big companies are not short of money, they will not spend a lot of money on useless things. A LOGO is the "face" of an enterprise, which not only shoulders the mission of vase, but also shoulders the mission of conveying enterprise ideas to the outside world.
Taking Tong Yuan as an example, the original single visual image system can't systematically and widely express Tong Yuan's enterprise management and ideas. In order to better expand its business and speed up the process of internationalization, Tong Yuan needs a suitable brand vision, so as to establish a brand strategy from industrial management to commercial management.
In the past 20 17, many enterprises also changed their brand image. Let's review it with Xiao Yi.
Tencent
Judging from the new font of Tencent, the whole "Tencent font" has undergone great changes. Not only have English and Chinese been adjusted accordingly, but even the words "t" and "seek" have changed significantly compared with the past. The new fonts will all be applied to the Chinese logo design and various publicity titles of Tencent's brands, so that Tencent can unify the brand concept and spirit on a global scale and provide a consistent brand recognition system.
JD.com
Compared with the old logo design, it continues to use Joy Metal Dog, the mascot of JD.COM, but it is more cartoon and lovely in image. In addition, JD.COM deleted the word "JD". And change it to Chinese red font "JD. COM ",at the same time, the JD.COM mascot has been completely changed, making the image design more concise and beautiful.
Barley net
As can be seen from the new Logo, the color matching is more unified and integrated, and the distance with young people is closer. The gesture of "love and peace" in the figure is unforgettable and is a common gesture at the concert site. The reason why the English letter "D" is chosen as the main element of LOGO is because of the first letter of barley net Pinyin.
Momo
The new LOGO enables the three primary colors of red, yellow and blue, and the transition from cool color to warm color means that through the connection of Mo Mo, from unfamiliar to familiar. Multicolor design symbolizes the videoization of products, which can help users better share and record colorful lives and enjoy more video-based entertainment content. The gap design in the lower right corner of the new LOGO shows Mo Mo's attitude. As an open social platform, it will bring more imagination to users in the future.
1 Hao branch
1 Store's upgraded new LOGO has modified the font of the text, placed it in a horizontal position, and capitalized the website address to improve the overall recognition. The slogan has also been changed to "global supermarket is easy to get home".
ofobicycle
The brand name was changed from "ofo*** enjoys riding" to "ofo bike-sharing". The main reason for the name change is that in daily life, users are used to calling ofo "Little Yellow Car". This time, the word "little yellow car" was added on the basis of "ofo", which reflected the respect of ofo for users and integrated the brand pursuit of users.
Tudou
The new LOGO of potato is upgraded on the basis of retaining the original brand elements. The graphic part changed the original "a tear in the corner of the eye" into a brand-new "kissing" shape, and the overall tone remained orange.
beginner
The new LOGO design of rookie skillfully combines the "A" and "I" in the spelling of rookie letters, which is visually like two rows of bottom-up arrows. This design is to reflect the intelligent adjustment driven by data, so as to better adapt to the changes in market demand.
Haidilao
The design of the new logo will greatly optimize the previous LOGO representing the rising sun and waves, and the new LOGO will be more flat, and at the same time, it will also reflect the elements of interaction with customers, such as bubbles representing dialogue and the English word "Hi", in which the letter "I" is cleverly replaced by a pepper, showing the characteristics of Sichuan-style hot pot with bright red color and outstanding spicy taste.
Mr. Li
Teacher Li's upgraded brand LOGO of California beef noodles is more prominent, highlighting the characteristics of characters through simple lines. In addition, according to the official introduction, the image of the new LOGO is more conducive to the future of the enterprise.
snowflake
The new logo adds a hexagonal snowflake pattern to the word "flower", which combines China Chinese characters and natural snowflake petals, enhances the uniqueness of the logo of Snowflake Beer, and makes the brand of Snowflake Beer more integrated with young people.
Daphne
The newly upgraded brand logo completely removes the Chinese name "Daphne" and graphic elements. Only one line of extremely concise "DAPHNE" sans serif English letters is left, which is more fashionable and futuristic, and releases brand attributes with a novel and avant-garde young attitude.
Mud in Royal Plaza
The new LOGO of Royal Mud Workshop highlights the brand features with big circles, with China Red as the main color. The following English letter UNIFON is homophonic with the Royal Clay Workshop, symbolizing the traditional ingenuity of China.
simple and honest
The new LOGO is younger in color, bright green in color, and the text design is more concise and clear. In addition, the new slogan also highlights the "natural" characteristics of the Han Dynasty.
Happy Camp
Happy Camp celebrated its 20th birthday this year, and the brand-new LOGO of the 20th anniversary was officially made public.
Country Garden
This year marks the 25th anniversary of Country Garden, and a new LOGO has been launched. The new Phoenix LOGO is more concise and full, showing the strong and upward development trend of Country Garden.
From the above companies that upgraded their logos, the logo changes of 20 17 can be summarized as the following reasons:
Great changes have taken place in brand concept, scale and development direction, and the old LOGO has completely failed to keep up.
The affiliated sub-brands operate independently and need a new LOGO image.
LOGO is old and not "new" enough.
With the changes of the times, consumers' tastes are also changing. At this time, if the logo of the enterprise has not changed, it is likely to give consumers an illusion that you will be gradually eliminated if you do not keep pace with the times and lag behind the times.
Artistic creativity will provide you with the most professional and cutting-edge logo design.