Acura is a high-end automobile brand owned by Honda Motor Company of Japan, which was founded in the United States on 1986. Its name Acura comes from the Latin word Accuracy, and its symbol is a caliper image used for engineering measurement, which embodies Acura's exquisite car-making technology and pursuit of perfection.

As the first luxury car brand in Japan, Acura reinterprets the concept of luxury car with the concept of "sports luxury" with personalized and forward-looking technology. Once the brand was launched, it achieved great success in the North American market.

All Acura models are designed, developed and produced in North America, forming a rich product line dominated by TL, RL, MDX and other models. Acura brand officially landed in China market on September 27th, 2006.

The pattern is a mechanical caliper, which symbolizes Acura's attention to detail and superb technology! In the era of global networking, the symbol @ is widely known all over the world. Interestingly, if a small A is replaced by a big A, it will become the symbol of Acura, a luxury brand popular in North America.

At first, Acura used a clip specially used for accurate measurement as the prototype of the logo, and as the finishing touch, Honda founder and spiritual leader Fujichiro added a small bar between the two clips, thus using the pictographic capital letter "A" to represent the brand.

Both the Latin original intention and the caliper as a symbol prototype imply the core value of Acura, which represents the highest level of car building: accuracy, precision and exquisiteness.

Name meaning:

Acura comes from the Latin word "accuracy", which means "accuracy". The meaning of "precision" can be traced back to Acura's original car-making concept of "exquisite craftsmanship, creating a perfect car".

Acura, the Chinese name of Acura, means: full of pride and fun, full of vitality and positive.

Origin:

Honda has launched this new "high-end" series of cars and sold them through a separate dealer network. The typical reaction of auto industry observers is "impossible". In order to reflect the theme of "accuracy" in the branch name, the "A" in the Acura logo was transformed into a traditional caliper style-calipers are specially used for accurate measurement.

In the automobile market, the term "Japanese luxury car" is a widely accepted fact, but it was unimaginable before Acura. Since 1986 Acura and Integra first landed in the United States, this new automobile brand has created brilliant achievements in the ten years from 1976 to 1986.