At present, many small and medium-sized enterprises, especially start-ups, are always suspected by a question, that is, to find an enterprise agent to register a trademark or to buy a ready-made trademark directly. Relatively speaking, the cost of registering a new trademark is much cheaper than buying a ready-made trademark, so how should we choose?
Comparison of advantages between registered trademark and trademark purchase;
In the early days, registered trademarks or bought trademarks?
1. Time comparison: It takes 12- 18 months to register a trademark, but it only takes 7 days to buy a trademark and put it into use.
2. Pass rate comparison: the pass rate of registered trademarks is only 50%, and the purchased trademarks are all R-marks with certificates.
3. Comparison of trademark resources: At present, the number of registered trademarks has greatly increased, and there are very few high-quality trademarks that can be registered, while there are 300,000 idle trademarks to choose from in trademark purchase.
Current situation of trademark trading industry
1. All transferees who purchase registered trademarks are close to 100% substantive application;
2. The important reasons for the buyer to obtain the exclusive right to use the trademark according to the purchase are: avoiding the potential risk of putting it into use within one or two years after the above objective trademark application is rejected;
The more open the market economy, the fiercer the competition, and the more affordable the price. Today, the purchase price of a trademark is only about 1 10,000 yuan. About 1 000 yuan, you can buy your favorite registered trademark and put it into market development and application.
Intellectual property is the source of a country's commercial development. The more developed China is, the more it attaches importance to intellectual property rights. Trademark is an important part of patent right. In recent years, China companies have emerged in the world, and international intellectual property issues have emerged one after another. International brands entering the China market have also suffered from the lack of trademark rights. The increasing frequency of these incidents also reminds China government and enterprises to attach importance to patent rights.