Generally, a store of 50 to 80 square meters is opened. Taking Chenguang stationery brand as an example, its brand franchise fee requires 10,000 to 30,000 yuan, the project deposit requires 5,000 yuan, and the first batch of purchase payment requires 5 to 30,000 yuan. It costs about 80,000 yuan, and the purchase of various equipment costs 20,000 yuan. The rent and decoration costs of the store are about 30,000 yuan, and the daily working capital reserve is 30,000 yuan. It can be seen that the overall investment cost is mostly around 200,000 yuan.