In addition to Chanel, Double C also includes Coach and Gucci.
When it comes to luxury brands, Chanel definitely occupies a place, and when it comes to Chanel, the first thing that comes to mind is its classic "double C" logo.
Chanel was founded in Paris, France in 1910 by Coco Chanel (original name is Gabrielle Bonheur Chanel, Chinese name is Gabrielle Coco Chanel).
According to the "2019 Global 50 Most Valuable Clothing Brands" ranking list (Brand Finance Apparel502019) released by the British brand evaluation agency "Brand Finance". In the luxury category, Chanel ranks 8th with a value of US$37 billion (approximately 254.5 billion yuan).
It is understood that Chanel’s “double C” was personally designed by founder Coco Chanel in 1925. COCO is her nickname. In order to commemorate her brand, she used the two letters starting with double C as her logo.
After a hundred years of baptism, today's "double C" logo has long become a fashion label, and it is also a "spiritual symbol" that makes Chanel fans crazy.
However, due to factors such as its high popularity and highly recognizable trademarks, this well-known brand is particularly vulnerable to counterfeiting.
In order to protect the brand, Chanel not only registered "Double C" related trademarks in many countries, but also launched a series of trademark defense battles around the world.
In 2014, Chanel launched a large-scale lawsuit against the Wuai Market, suing Shenyang Wuai Industrial Co., Ltd. and merchants selling counterfeit Chanel brand products in the Wuai Market. The number of merchants reached 12.
In 2014, because it believed that the "Double S" trademark applied by a jewelry company was similar to the "Double C" trademark, Chanel took the jewelry company to court and won the case.
In 2017, Chanel won a multi-million-dollar trademark infringement case. The company accused about 30 merchants on the US e-commerce platform Amazon of selling counterfeit products with the Chanel brand logo. The court ruled that Chanel won the lawsuit, and the infringing merchant paid a total of US$3 million in compensation to Chanel.