Mercedes
In 1985, General Motors decided to establish a new Saturn division in an attempt to develop advanced Saturn cars to resist the large-scale entry of foreign cars into the U.S. market. The division is located in Spring Hill, Tennessee, and is GM's only company built from within. The main products are divided into luxury sedan SL, station wagon SW and sports car SC.
BMW
BMW (BMW) uses a graphic of double circles inside and outside, and the trademark "BMW" is marked above the double circles. The entire trademark is like the blue sky, white clouds and constantly running propellers, which symbolizes BMW's long history. It not only symbolizes the company's past leadership in aero-engine technology, but also symbolizes the company's consistent purpose and goal: to travel in the vast space and time. , using the latest science and technology and the most advanced concepts to meet the greatest wishes of customers, reflecting the company's vigorous and progressive spirit and ever-changing new look.
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Rolls-Royce
The founder of Rolls-Royce never imagined that he could rely on a train to The two joined together and became one of the most famous limousine companies in the world's automobile industry today. ================================================== ===========================
Porsche
Porsche Research Design Development Company is Germany's largest automotive research and design company was founded in 1930 by the famous genius design master Dr. FERDINAND PORSCHE. The company undertakes various research topics and design work entrusted by various automobile companies and governments, and also accepts design, research and test tasks entrusted by relevant foreign automobile companies. Dr. Porsche's first work was the hugely successful "Beetle" car.
Ferrari
Ferrari is the world's most famous Italian manufacturer of racing cars and sports cars. It was founded in 1929 by the world racing champion and epoch-making car design master Enzo Ferrari. Fiat owns 50% of the company, but the company is able to operate independently. Most Ferrari cars are built by hand, so production volumes are low. About 4,000 vehicles per year.
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Lincoln Continent
Lincoln Continental (LINCOLN Continentai) is a brand-name luxury model first launched by Lincoln Mercury in 1939. This model shows that the high-end sedan produced by Lincoln Mercury is technically impeccable and is the leader in luxury cars. It is known as the masterpiece of Ford Motor Company.
Cadillac
Buick
The "Three Swords" pattern in the Buick trademark is its graphic trademark, which is the logo of the Buick division . It is installed on the car diffuser grille. The three swords in the picture are of different colors (from left to right: red, white, and blue) and are arranged at different heights
Toyota
In the 1990s , the "Lexus" brand luxury sedan launched by Toyota Motor Company is like a "dark horse", leaping into people's eyes with its unique style and its distinctive trademark "L". The "Lingzhi" trademark consists of two parts: a graphic trademark and a word trademark. Its graphic trademark does not use the common form of three ovals nested into each other, but the first capital letter "L" of the English "Lexus" is inlaid in an oval and is inlaid in the middle of the radiator; the rear of the car is marked with The word mark "Lexus" symbolizes the car's use on roads around the world. In the 1970s, when Toyota did television commercials in the United States, it always appeared in front of the audience with a friendly and humble face.
In the 1990s, Toyota changed its friendly face in the past. For example, in a TV commercial, the picture showed the Lexus LX450 car climbing up a skyscraper. When it climbed to the 40th floor, it "froze" and the ad text appeared "Lexus LX450" Cars can do anything, but no car can be as good as Lexus! "Unexpectedly, the arrogant Americans not only bought Toyota's account, but also supported it, making the "Lexus" car "popular" in the United States. stand up. Even European car critics, who have always looked down on Japanese cars, were full of praise and called them a "milestone" for Japanese cars.
Hyundai
In 1947, Zheng Juyong founded Hyundai Motor Company. After more than 50 years of development, it has become the largest automobile manufacturer in South Korea and entered the ranks of world-famous automobile companies. Its trademark uses the italic "H" in an oval. "H" is the first capital letter of Hyundai Motor Company's English name "HYUNDAI". "Hyundai" first embodies the concept of "Hyundai Motor Company, which took off in the world in 2000"; secondly, it also symbolizes the development of Hyundai Motor Company in harmony and stability. The oval in the trademark represents the steering wheel of the car and can also be seen as the earth. Combined with the H in the middle, it represents the meaning of modern cars all over the world.
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Opel
Opel "Zeng translated as Obel, taken from the surname of the founder Adam Obel. The trademark is composed of two parts: pattern and text. The pattern represents the company's technological progress and development, and cuts through the sky like lightning, shocking the world , which symbolizes the speed of the car and also shows off its research achievements in aerodynamics; the word "OPEL" is the surname of the founder, Adan Opel was founded in Rüsselheim in 1862. The company initially produced sewing machines and bicycles. In 1897, the company built Germany's first automobile production assembly line, which greatly increased automobile production and became the leader in Germany's cheap car field. The family may have had concerns about the German government at the time, so it sold 80% of the company's shares to General Motors of the United States in 1929. Since then, Opel Motors has become a subsidiary of General Motors in Germany.
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Volkswagen
Volkswagen's German name Volkswagenwerk, meaning For cars used by the public; the graphic trademark is a superposition of the two letters V and W in the German word "Volkswagenwerk", embedded in a large circle, and then the entire trademark is embedded in the middle of the grille in front of the engine radiator. It is shaped like three "V" characters, like a V shape made with the middle finger and index finger, which means that Volkswagen and its products must win-win-win. The word trademark is marked on the trunk lid at the rear of the car to mark it. The name of the car. The Volkswagen trademark is simple, distinctive, and unforgettable. Volkswagen is the youngest and largest automobile manufacturer in Germany. The product that makes Volkswagen famous is the "Beetle" sedan. Designed by Porsche), this car has produced 20 million units in the early 1980s. It launched Volkswagen's first high-speed train, followed by Polo, Golf, Audi, Passat, Santana, etc. Selling well all over the world
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Citro?n
In 1900, Andre Citroen invented the herringbone gear. In 1912, Andre Citro?n began to use the herringbone gear as the trademark of Citro?n's products. Later, Citro?n organized cross-African and Asian continents. The two trips made Citro?n famous.
French people are cheerful by nature, love to be fashionable, and like novelty and beauty. "Citro?n" cars embody this French character, exuding the romantic atmosphere of France every moment.
Fiat
In 1899, Agnelli founded Fiat in Turin, a city in northwestern Italy, and began to use the shield trademark; in 1906, the company began to use the first four words of the company's full name. A capital letter "F.I.A.T" is a trademark. "FIAT" means "law" and "permit" in English. Therefore, in the minds of customers, Fiat cars have high legitimacy and reliability, and have won the trust of users. In 1918, the company decided not to use capital letters or punctuation between letters. In 1921, a round trademark was used; in 1931, a trademark containing the word "FIAT" in a square began to be used. In 1980, a new trademark with five short columns arranged diagonally and in parallel was adopted. Fiat monopolizes more than 90% of Italy's total annual automobile production, which is rare in the world's automobile industry. Therefore, Fiat is known as the "hot and cold watch" of the Italian automobile industry, and Fiat cars are known as "Italian cars". The compact wedge shape, concise lines, elegant and exquisite, extremely dynamic and energetic of "Fiat" sedan show the passionate, romantic, agile and flexible style of the Latin nation everywhere. Therefore, the styling of "Fiat" cars always leads the world's automotive styling trend.
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Mitsubishi
Mitsubishi The (Mitsubishi) trademark is a three-petal rhombus diamond pattern registered in 1917. Mitsubishi embodies the company's three principles: assuming collective responsibility to society, honesty and fairness, and promoting international understanding and cooperation through trade. In 1870, Iwasaki Yatarō, who came from a distinguished family, founded Kujiu Trading Co., Ltd., which was renamed the Mitsubishi Chamber of Commerce in 1873. There were three close friends of Iwasaki Yatarō in the Mitsubishi Chamber of Commerce, and their names all had the character "Kawa", so the Mitsubishi Chamber of Commerce used the word "Kawa". The word trademark "Mitsubishi"; the three-petal rhombus diamond pattern of the graphic trademark evolved from the logo on the Iwasaki family's shipping ships and the sampa leaf logo of the feudal lord's house. Since then, all members of the Mitsubishi Group have used this trademark. In 1970, Mitsubishi Motors Corporation became independent from the Mitsubishi Group. The company's cars and off-road Jeeps (Mitsubishi Jeep) are of high quality and superior performance, making the Mitsubishi trademark famous all over the world.
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Shenbao
Saab (SAAB) is also translated as "Saab". Its trademark has the word "SAAB" at the top of two overlapping circles, and the text has the word "SCANIA" in the text, indicating the origin of Saab. It is a joint venture between the two companies "SAAB" and "SCANIA"; in the center is a lion head wearing a crown. Since Sweden is an imperial country, the crown symbolizes dignity, authority and supremacy; the lion is a symbol of power and strength that Europeans admire. This is used to express the nobility and brilliance of the car. Saab was founded in 1901 and merged with Scania in 1968. In 1991, it became General Motors' luxury car production base in Europe. In 1995, it was divided into two independent automobile companies, "SAAB" and "SCANIA".
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Volvo
Volvo (VOLVO) is also translated as "rich man". The trademark consists of an icon and a word trademark. Its graphic logo is drawn in the shape of a wheel with an arrow pointing to the upper right. The word mark "VOLVO" is Latin and means rolling forward, implying that the wheels of Volvo cars are rolling forward and the company is prosperous and has a bright future.
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Chevrolet
Chevrolet is a division of General Motors. In addition to producing popular models, this department also produces various sports cars. "Chevrolet" is taken from the surname of Louis Chevrolet (Swiss driver), the founder of the original Chevrolet automobile company; the iconic trademark is an abstracted bow tie, symbolizing the generosity, style and grace of Chevrolet cars. Since Chevrolet produced its first car in 1915, its product sales have been among the best in the United States. In 1940, it produced a total of 15 million cars (at that time, General Motors produced a total of 25 million cars). Therefore, Chevrolet cars are called "authentic American cars", and "baseball, hot dogs, and apple pie" that are closely related to the image of Americans are also on the list (1975). Since 1984, Chevrolet has won the annual "Best Car" award from the American "Automotive Style" magazine more than ten times.
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Ford
Chrysler
Cherokee
Cherokee Jeep is an off-road vehicle produced by Chrysler's "Eagle Jeep Division". "Cherokee" is derived from the Cherokee natives of the American Indian tribe. They have lived in the mountains for generations. Due to the needs of life and hunting, they are good at climbing in the mountains. This means that the "Cherokee" car can climb over rocks, wade through mud and sand, conquer any difficulties and obstacles, and reach the other side of victory. Because off-road Jeeps have high power, strong passing ability, and strong chassis, and can cooperate with the owner to complete various tasks, Jeep is called a living car, and its gender is "male".
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General
" "GM" is the abbreviation of the name of General Motors Corporation of the United States, taken from the first capital letters of the first two words of the full English name of General Motors Corporation. Each model trademark adopts the logo of the company's subsidiary divisions. On September 16, 1902, William Durant founded the early General Motors Company, headquartered in Detroit, Michigan, USA. After several efforts by William Dutland, General Motors of the United States was established by combining or merging companies such as Buick, Cadillac, Chevrolet, Oldsmobile, Oakland, Pontiac, Hughes and EDS Computers. The company has turned the original small car companies into branches of the company, resulting in more than 30 branches under the company. Among the more well-known divisions are: Buick Division, Oldsmobile Division, Pontiac Division, Chevrolet Division, Cadillac Division, etc.
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Skoda
" The meaning of Skoda's trademark is: the huge ring symbolizes Skoda's impeccable products for the world; the bird's wings symbolize technological progress, and the products are sold all over the world; the arrow flying to the right symbolizes advanced technology; the appearance The vermilion color in the ring symbolizes Skoda's more than 100-year tradition; the green paved in the center expresses the Skoda people's emphasis on resource recycling and environmental protection. The cinnamon twig leaf in the lower part of the trademark of the Skoda Fresia brand car currently produced means victory. In addition, there is a legend about the "Skoda" trademark: It is said that the manager of the factory brought back an Indian servant from America. This man was very diligent and had a beautiful face, so his face was chosen as the trademark, which is now the Skoda arrow-shaped logo.
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Fuji
Japan Depots also use logos related to Greek mythology. The six-star symbol of "Fuji" (Subaru) is the Pleiades constellation, symbolizing the companies that make up its parent company, Fuji Heavy Industries. According to mythological records, the Pleiades were the daughters of the giant gods Atlas and Pran. The god Zeus turned them into doves and placed dummies dressed as them in the sky to protect them from the hunter Orion. kill. However, Atlas has seven daughters, that is, the Pleiades star cluster is composed of seven stars, but the logo of Fuji Motors is six stars.
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Land-Rover
The British Rover car factory (Rover) has always adopted the "Viking" "——The symbol of the Vikings from the 8th to 10th centuries. These Vikings traveled around in boats, and the word Rover also means wanderer. The name "Rover" can be traced back to the early Starley Company, which initially produced Rover bicycles and began manufacturing cars in 1904. The early Rover cars had a Viking head as their logo. It was not until 1930 that it was changed to a ship. Initially, the hoods, radiator shells and trunk lids of Rover cars all had Viking images and ship logos. It was only after the launch of the Rover 800 that the ship was adopted as the logo.
Honda
Chinese people are all familiar with Santana...