As the saying goes, every industry comes out first. No matter which industry, there will be people who stand out. These people can become the guiding lights in the same industry, and at the same time, some people will continue to advance and surpass them.

The development of an industry often goes through several stages, because entrepreneurs need to analyze the benefits of this industry in the market. When an industry begins to develop, investors are not clear about the final development results of this kind of industry, and the prospect of this industry is not particularly clear. It is still very risky to seek the future of this industry with the pace of exploration.

after a period of industry development, investors gradually become familiar with the products of the industry and move towards perfection, which is called the growth period of the industry. At this time, consumers in the market also have a certain understanding and understanding of the product, and the profits of enterprises will also grow at a high speed during this period, which is a good opportunity for the development of the industry.

There is another stage in the industry, that is, maturity. We know that everything should be saturated. When the products of this industry develop to a certain extent, the market demand will be saturated. And then there will be many competitors, and the competition within the industry will become more and more fierce. At this time, the survival of the fittest will occur in the market, and large enterprises will annex small enterprises.

of course, for entrepreneurs, no matter the size of the enterprise, as long as it can achieve profit growth, it is a good enterprise. Since China's reform and opening up, economic development has led to the birth of many enterprises, such as real estate and Internet. These enterprises are all large-scale enterprises, which create wealth faster, but at the same time, there are some small enterprises that can also create wealth.

1. Chen's three brothers and sisters

In fact, Chen's three brothers and sisters did not rely on real estate or the Internet to get rich, but created wealth through the most common morning stationery in our daily life. You may say again that you can get on the rich list with stationery? The answer is yes.

As we all know, China is a big country in education, and it is inseparable from stationery to learn. A good memory is not as good as a bad writing, and it is inseparable from writing and drawing to read books well. Don't look at the stationery industry is a small industry, but the wealth it creates is also huge.

in fact, there is another industry that has not failed because of its small products, and that is Nongfu Spring. Its founder became the richest man in Asia by selling bottled water. Therefore, it is not surprising that the three brothers and sisters of Chen jumped to the rich list by selling stationery.

The founder of Chenguang Stationery is Chen Huxiong, a well-known entrepreneur in China. Chen Huxiong was born in the 197s. His family situation is not very good. His parents are both native migrant workers, but this does not affect his becoming a rich man.

Actually, Chen Huxiong's academic path was not very smooth. He failed to get a good grade in the college entrance examination three times in a row. Finally, he decided to start a business, so he started to work as a stationery agent. At first, he worked as a stationery agent in South Korea and Taiwan Province. At that time, his sales reached 2 million. With eight years' work experience, Chen Huxiong also became a top stationery agent in China.

However, in 1997, there was a storm in the market, which also affected the supply of stationery, so many suppliers closed down one after another, which also brought a crisis to Chen Huxiong. So, the Chen brothers and sisters began to discuss how to solve this problem, and finally they decided to create their own brand, that is, Chenguang.

Second, Chenguang Stationery

When we walk into the stationery store, we are greeted with all kinds of stationery, not only for office work, but also for students to study, and students should be the biggest consumers in the stationery industry. Among all kinds of stationery, the most familiar brand is Chenguang stationery. Chenguang stationery contains many types of stationery, such as the most common black pen, followed by erasers, packaging bags, tapes and so on.

Chen Huxiong started to establish cooperative relations with stationery suppliers all over the country with years of working experience, and soon after, Chen Huxiong bought a piece of land in Shanghai, and he started his own factory, so the production of Chenguang stationery began.

although this is just a small ballpoint pen, it is simple to use but not so simple to make. Everyone has used a ballpoint pen, and we know that when it is broken, we can't use it again, because the pen tip of the ballpoint pen is very small and difficult to repair.

It takes more than twenty processes to make a pen tip, and the distance between the ball-point pen and the pen itself is high, and the distance between them should be accurate to 3 microns, which is as accurate as other parts.

This precise requirement also comes from Chen Huxiong's personal efforts, and he personally attaches great importance to the development of technical research. It is precisely because of his persistence and dedication to technical research that, after continuous efforts, he finally developed a pressing gel pen with independent intellectual property rights in 22, which is also called Chenguang K35.

Since then, Chenguang Stationery has continuously increased its R&D efforts and persisted in R&D. In the following years, Chenguang Stationery invested more than 1 million yuan in production every year, and met the needs of consumers with the changes in the market, which made Chenguang Stationery gain many reputations. Nowadays, China's morning light products have developed to more than 5 countries and obtained more than 8 patents.

With his many years of sales experience, Chen Huxiong has a set of his own sales methods. He will put up billboards printed with "Chenguang Stationery" around the school, which has attracted many student consumers and this marketing model has quickly seized the market opportunity.

Up to now, there are more than 85, stores in Chenguang Stationery, which is not a small number. Even the number of famous fast food restaurants, such as Wallace and tea shops, has not exceeded Chenguang brand.

In fact, in 218, the revenue generated by Chenguang Stationery was very high, and the revenue in the first three quarters alone reached 8.538 billion yuan. In 219, among the private enterprises in Hurun China Top 5, Chenguang Stationery ranked 162nd. Besides, Chenguang Stationery has won many glorious titles, such as "China Famous Trademark".

III. Conclusion

In fact, Chenguang Stationery has accompanied people from generation to generation. The reason why it can stand in the market is because it insists on research and development. Now it is an Internet era, and people are writing less and less, and they are gradually replacing it with keyboard typing. This is also a bottleneck in the development of Chenguang stationery.

But Chenguang Stationery insists on research and development, and now it has injected new vitality into Chenguang brand, such as Chenguang Life Museum, Chenguang Office Building and so on. Now the brand Chenguang is well known, and we also hope that Chenguang brand can continue to develop in the market. Have you ever used anything of Chenguang brand now?