Zhejiang Xiangpiaopiao Food Co., Ltd. is located in Huzhou City, Zhejiang Province, 15 kilometers away from Shanghai and 9 kilometers away from Hangzhou. The production base has three factories in Huzhou, Chengdu and Tianjin. April 212,? Fragrant? Trademark recognized by the State Administration for Industry and Commerce as? China famous trademark? . On the evening of May 16, 217, the Announcement of the Audit Results of the 74th Meeting of the Main Board Audit Committee in 217, which was disclosed on the website of the CSRC, showed that Xiangpiaopiao Food Co., Ltd. (the first issue) suspended its voting, and the issuance supervision department of the CSRC did not give the reason.
Xiangpiaopiao milk tea is a brand-new product and brand from scratch. Its success makes it more qualified to interpret the marketing strategy of new categories. Since 25, Shangyang (China) Company has established a comprehensive marketing strategic cooperation with Zhejiang Laourchin Food Company, and introduced a comprehensive category strategy idea and method. Four stages of category strategy promotion: the first stage: category shaping (25); the first stage: category shaping (25); the second stage: category occupation (26). At this stage, fragrance fluttering should firmly occupy the first cognition of milk tea category through tactical matching. The third stage: broadening the category (27 ~28) The mental core task of the third stage is to promote the category and further expand the market space of cup milk tea. The fourth stage: category defense (29, up to now) Facing the change of competitive environment, Xiang Piaopiao highlights the demand for category leader and defends competitors with the attitude of leader.
recently, when the fragrance is fluttering? Selling 7 million a year can go around the earth twice? At that time, we thought that the fragrance at this stage began to lose the right track.
after the first reshuffle of the milk tea industry in 27-8, a large number of small brands disappeared in the competition. The number of brands I have left behind is much less than when the category was hundreds at its peak. The first camp is also basically established: fragrance fluttering, excellent music and beauty, and sweet contract. In a stable category, the pattern has been set, and only by subversive means can latecomers promote the second reshuffle within the category and establish a position that is beneficial to them.